Xiangyang Red is a geographical indication certification trademark.

Xiangyang red is a specialty of Baokang, Xiangyang City, Hubei Province.

Xiangyang has a long history of tea production, profound tea culture and unique natural resources. In this land of great legend and cultural taste, the Chinese tea ancestor Shennong once tasted herbs and planted grains here. Zhuge Liang, the tea god of the Three Kingdoms, also worked in Longzhong for ten years, Crouching Dragon came out of the mountain and divided the world. As the main tea-producing areas, the Nanzhang, Baokang and Gucheng mountainous areas are located in the area where the Jingshan Mountains connect to the remnants of the Wudang Mountains. They are located on the 32nd latitude of the golden tea production line. They have a unique climate and produce excellent black tea and green tea.

According to the Municipal Tea Association, before the 1980s, the Municipal Agriculture Department guided tea enterprises to produce small batches of black tea, mainly sold to the former Soviet Union. However, due to the influence of the domestic green tea consumption market, Xiangyang’s tea industry has Development has been dominated by green tea.

In recent years, the health and health benefits of black tea have gradually been recognized by consumers. Its unique international fashion and freshness have attracted many young people to join the tea drinking crowd. From the perspective of the international tea market, black tea has become the most consumed category of tea in the world. In 2012, black tea production accounted for approximately 64_ of the world's total tea production. Black tea has also gained the favor of more and more consumers due to its special taste and healthiness that are different from green tea.

The quality of Xiangyang tea is excellent, but the tea brands in Xiangyang are small and not famous. The single type of tea has seriously restricted the development of Xiangyang tea industry. In the face of world trends, playing the "Xiangyang Red" card well has become an important tool for the Xiangyang tea industry to seek leapfrog development.

In 2010, when the green tea market became saturated, tea companies in our city relied on the strong technical strength of the Municipal Academy of Agricultural Sciences to carry out industry-university-research cooperation, and jointly developed "Xiangyang Tea" by using summer and autumn tea raw materials through research and development of new processes. "Red" black tea, developing high-end black tea with Xiangyang regional characteristics from a new perspective. In May this year, the high-end "Xiangyang Red" tea new product launch conference was successfully held in Wushan Town, Gucheng County. The expert group unanimously praised the high-end "Xiangyang Red" for its high-quality characteristics of "golden cents, tender and sweet aroma, bright soup color, and mellow taste" , is a rising star in domestic high-end black tea; in September, the Municipal Tea Association teamed up with "New Xiangyang" magazine and related companies to hold the first high-end "Xiangyang Red" tasting event at the Xiangyang Prince's Palace, which received widespread praise.

Brand "Xiangyang Red" - a joint effort between government and enterprises

In recent years, in accordance with the provincial government's ideas of "cultivating a leading brand in one industry" and "making the tea industry bigger and stronger", The municipal government issued the "Opinions on Accelerating the Integration of the Tea Industry to Create a Ten-Billion Tea Industry." In accordance with the principles of "brand enjoyment, benefits to all, property rights unchanged, and independent accounting", it is proposed to use the city's efforts to create a regional public brand of "Xiangyang High Fragrance Tea" and create a high-end "Xiangyang Red" series. products, and strive to achieve the goals of enlarging the scale of the tea industry, lengthening the tea industry chain, and strengthening the tea industry economy.

With the strong support of the government and driven by policies, Xiangyang tea companies have actively changed their traditional single tea production ideas based on green tea, and strive to develop multiple brands and types of tea making methods and production process ideas, and will The raw materials of summer and autumn tea are fully utilized to realize the innovation of new markets, new tea categories and new brands, further consolidating the position of Xiangyang tea industry as mainly green tea and supplemented by black tea.

As the leading enterprises in Xiangyang tea industry, tea enterprises such as Yuhuangjian, Hanjia Liushi, Jingshanjin, Shuijing, and Weijie are not only the founders and leaders of "Xiangyang Red", It has become a new force and main force in the scientific development and leapfrog development of Xiangyang tea industry.

As of October this year, the black tea developed in Xiangyang has become a star-filled sky. There are mainly "Xiangyang Red·Zhisheng" series (Zhisheng 181, Zhisheng, Zhisheng, Zhidu, Zhimou, Wisdom) produced by Hubei Yuhuangjian Tea Co., Ltd., and "Jingxiang Red" produced by Hubei Jingshan Jin Tea Co., Ltd. " series, "Shuijing Red" series produced by Hubei Shuijing Tea Development Co., Ltd., and "Banggong Black Tea" series produced by Hubei Hanjia Liu's Tea Co., Ltd.

According to experts, under the existing raw tea processing technology, Xiangyang tea companies are actively exploring innovation. Based on the traditional Kung Fu black tea raw tea technology, "Xiangyang Red" combines automatic tea production technology and precise Developed through programmed fermentation process. The finished product has the characteristics of tight, slender and long appearance, exposed golden buds, beautiful front seedlings, dark color, bright red soup, bright red leaf base, fragrant aroma, long-lasting fragrance and so on.

It has been three difficult years since the research and development of "Xiangyang Red" began in 2010. After three years of development, the "Xiangyang Red" brand has initially shown its comprehensive effect on optimizing resource allocation, strengthening leading enterprises, increasing farmers' income, promoting industrial upgrading, and improving development efficiency. At present, there are 6 tea trading markets above the county level in Xiangyang, including 3 in Xiangyang City, 1 in Baokang County, 1 in Gucheng County, and 1 in Nanzhang County. Domestic tea consumption is also further increasing, and the consumer groups of other teas such as black tea and oolong tea are constantly expanding.

Industry "Xiangyang Red" - good potential and long road ahead

A small tea leaves a big industry, a small tea leaves big people's livelihood, a small tea leaves big articles, a small tea leaves big culture. "Xiangyang Red", as the result of Xiangyang tea's scientific and technological innovation, is the banner for the rapid development of Xiangyang tea industry.

From a production perspective, as the central, provincial and municipal finances increase their support for the tea industry, the Nanzhang, Baokang and Gucheng tea industries in Xiangyang have developed steadily. In 2013, the city’s tea garden area reached 365,500 acres. The scale of the tea garden has further expanded, providing a steady stream of raw materials for the next development of the tea industry.

As of May 2013, the spring tea production in Xiangyang City has reached 7,578 tons, an increase of 2,778 tons year-on-year, including more than 3,500 tons of high- and mid-range tea, with an output value of 550 million yuan. The city's tea output and output value have reached 1.5 billion yuan ahead of schedule. More than 70% of that in 2012, and it is expected that the annual output and output value will increase by more than 10% compared with 2012. According to the current development trend, Xiangyang City's tea output and output value will increase overall. It is expected that the annual tea output will reach 12,000 tons and the output value will exceed 2 billion yuan.

From a consumption perspective, as a new category of tea, black tea has successfully attracted a considerable number of consumer groups. After withering, rolling (kneading and cutting), fermentation, drying and other processing steps, the black tea produced has the functions of refreshing and relieving fatigue, promoting body fluid and clearing away heat, relaxing blood vessels, benefiting the heart, nourishing and protecting the stomach, anti-inflammatory and sterilizing, antioxidant, and delaying aging. With other functions, it meets the tea drinking needs of more consumers. In this case, black tea has also taken a step closer to the direction of healthy tea.

What is more worth mentioning is that the birth of "Xiangyang Red" not only enriched the categories of Xiangyang tea and increased the income of Xiangyang tea farmers, but also changed the tea-drinking customs of Xiangyang people and promoted the development of Xiangyang tea. The rapid development of culture. The tea people's dedication and intensive cultivation of tea are not only due to the important contribution of the tea industry to Xiangyang's economic development, but also to the leading value of tea culture to Xiangyang's urban culture.

For a long time, Xiangyang’s tea people have been advocating a healthy lifestyle and tasteful leisure culture as their purpose, and actively guide the general public to stay away from card tables, wine tables, and entertainment tables, and to go to tea tables and The study table and cultural table strive to make the ancient city intoxicated with the fragrance of tea, making the smart city and cultural city full of culture and civilized.

Although Xiangyang tea already has the foundation to move forward in terms of high aroma quality, industrial foundation, industrial scale, and cultural accumulation, behind these gratifying data, we should see that Xiangyang tea enterprises There is a huge gap between development and Xinyang in Henan, Wuyishan in Fujian, Qimen in Anhui and other areas in terms of brand awareness, tea sales, completeness of the industrial chain, and the spread of cultural excavations.

In the future, whether it is unswervingly promoting the organic integration of the tea industry and the tourism industry, the organic integration of tea enterprises and cultural marketing, or the organic aggregation of tea culture communication and entrepreneurship, it is worthwhile. Thinking of Xiangyang Tea Enterprises.

The road is long and long, but we firmly believe that with the unremitting efforts of generations of tea people, Xiangyang tea enterprises will be able to lead the innovation of Xiangyang tea industry just like cultivating high-end "Xiangyang Red".

Xiangyang Red

Baokang County Xiangyang Black Tea Industry Association

12560461

Tea