Brand marketing is a cognitive process, through which customers can form their own brands and products. It is also a high-grade marketing concept that enterprises must build if they want to continuously obtain and maintain competitive advantages. The most advanced marketing is not to build a huge marketing network, but to use brand symbols to lay an invisible marketing network in the hearts of the public and send products to consumers. Let consumers recognize this product when they choose to consume, and investors recognize this enterprise when they choose to cooperate. This is brand marketing.