Demaolong Sauce Garden, located in the south gate, was founded in the first year of Guangxu (A.D. 1875) and was first created by Wei Helin, a wealthy businessman in the late Qing Dynasty. "Mao Wei Halogen has changed hands several times, and 1887 is wholly owned by Zhang Zilin and renamed as' Demao Halogen'. It has opened 48 branches. De Maolong's "De" fragrant dried fruit is carefully produced in every process from material selection, soaking, elutriation, bean grinding, pulping, boiling, solidification, slicing, color making, jar color and brine blending. With its unique "virtue" word, Demaolong has become an indispensable part of Changsha's vegetable basket since then. Demaolong was open until the mid-1980s.
Then, how did the trademark "De" flow out of Demaolong?
"In the early 1990s, Changsha Seasoning Food Company, the superior unit of Demaolong, established a collective enterprise-Xiangzhong Company. At that time, in order to support Xiangzhong Company, the competent department proposed to give the' German' trademark to Xiangzhong Company at a price of 10,000 yuan. " An old employee of Demaolong told reporters yesterday that Xiangzhong Company has undergone several changes, and has been transformed from a collective enterprise to a private enterprise. In March, its company officially registered the "German" trademark in the State Trademark Office, and its registered scope is the production of bean products. But the company never produced it, but authorized another company to produce it. What the reporter learned from the industry and commerce department proves that Xiangzhong Company has renewed the trademark at present, and the validity period has reached 2065438+March 2007.
Time-honored brand launches new trademark
Over the years, the authentic "DE" characters of Hunan and Jiangxi, Demaolong pickles, fermented bean curd, assorted rice, etc. They all left a lingering aftertaste for the old Changsha. Last year165438+1October 3, four poor commercial enterprises, including demaolong sauce garden, seasoning food comprehensive store, Tongtai comprehensive shopping mall and Changsha seasoning food wholesale company, were jointly reorganized to form Changsha demaolong food co., ltd. ..
After more than half a year of preparation and trial production, a brand-new Demaolong is ready to "make a comeback". However, at this time, we encountered the problem of trademark use.
"It is of course the best to continue to use the trademark' De'. After all, it means the inheritance of a traditional culture." A director of Demaolong Company said in an interview. But he also knows it's hard. After all, the other party has given the right to use the trademark to someone else, and the term is until August of 20 1 1 year.
In this regard, Gao Jianrui, chairman of De Maolong, told reporters yesterday that there is an objective phenomenon of "German" fragrant fish dried dragon in the market. In order to trace back to the source, since the company resumed production, it has not produced dried fish with the word "De", but applied for registration of the trademark "De Maolong halogen characters and patterns" to produce "De Maolong halogen bean products and pickles. At present, the company has obtained the food production hygiene license and "QS certification" in the relevant government functional departments such as health and quality inspection, and reached a technical cooperation agreement with the College of Food Science and Technology of Hunan Agricultural University. Soon, the original series of products such as De Mao Long Gan Xiang can be listed in large quantities.