Double Happiness is one of the few sports brands in China with international influence.
In 1959, Rong Guotuan won China's first world championship - the men's singles championship at the 25th World Table Tennis Championships (World Table Tennis Championships). In the same year, Beijing won the 26th World Table Tennis Championships. the right to host. "Using Chinese equipment in international events held in China" has become a dream of the Chinese people. In the same year, a complete set of table tennis equipment that meets international standards, including tables, balls, and referee equipment, was designed in Shanghai and was certified and approved by the International Table Tennis Federation.
The genes of "top events" and "top athletes" have run through the entire process since the birth of Double Happiness. Since 1959, Double Happiness has been designated as the equipment supplier for 12 World Table Tennis Championships, including the upcoming 2011 and 2012 World Table Tennis Championships. Double Happiness covers almost all major table tennis events, including the three major table tennis events: World Table Tennis Championships, World Cup, and Olympic Games. Major international table tennis events such as the ITTF Professional Tour, Asian Cup and other continental competitions all use Double Happiness table tennis tables or table tennis balls as event equipment.
Double Happiness officially entered the field of badminton in 2003. In a short period of time, Double Happiness 101 badminton was approved by the International Badminton Federation (IBF) and can be used in international professional badminton competitions. Since 2005, Double Happiness has continuously become the equipment supplier for top badminton events such as the Masters and China Open. In 2006, Double Happiness became a partner of the Chinese National Youth Team, and world champion Gong Ruina also endorsed Double Happiness badminton equipment. In 2010, Xia Xuanze and Zhang Ning, the head coaches of the men's and women's national badminton teams of China, were spokespersons for Double Happiness badminton equipment.
In the field of table tennis, Double Happiness represents the highest honor. There are nearly 200 table tennis world champions in China, and almost all of them have an indissoluble bond with Double Happiness. They either use a complete set of table tennis rackets or blades and rubber sets to reach the highest level of table tennis. Among them, those super first-class table tennis players, counting from 1961, Xu Yinsheng, Li Furong, Zhang Xielin, Rong Guotuan to Cai Zhenhua, Jiang Jialiang, Deng Yaping, Kong Linghui, Liu Guoliang, Wang Liqin, Wang Hao, these players who can enter the Table Tennis Hall of Fame, behind the scenes They all have a strong Double Happiness complex.
The biggest secret to being favored by the top events and players lies in the innovation of sports equipment and matching the latest sports technology and trends. For every major event and every personal technological innovation, Double Happiness will provide unique equipment. As early as the 26th World Table Tennis Championships in 1961, a four-sided scorer was designed that could be easily observed by the surrounding audience. The rainbow-shaped table tennis table and supporting venue facilities that appeared at the 2000 Table Tennis World Cup broke the dull shape of the table tennis table. The design has become a classic shape and trend in the world arena. Almost all of the 32 kinds of Double Happiness equipment at the Beijing Olympics are innovative designs, including automatic lift-type referee chairs controlled by the referees themselves, and photoelectric automatic ball ejectors for badminton. In 1996, Double Happiness independently undertook the ITTF's big ball project, which promoted the advent of the 40mm table tennis big ball era four years later, and Double Happiness became the international standard setter for 40mm table tennis.
Everyone is looking for the equipment that suits them best, so that the equipment can help them realize their maximum potential. The downwind blades and Double Happiness long rubber used by magician Zhang Xielin are undoubtedly legendary. The 08 and 032 blades in the 1960s and 1970s were popular throughout China and became the classic blades for China's pen-hold fast-break style. The emergence of PF4 rubber became the guarantee for China's table tennis to enter the loop ball technology in the 1980s. In 2000, Kuangbiao rubber tacking was solved, which combines the three elements of control, rotation and speed. It has become the most effective weapon for the Chinese Army in the era of table tennis. Kuang Biao King's blade provided stability for Wang Liqin's vigorous fighting, and Kuang Biao Hao allowed Wang Hao to win his first world championship. NEO's package of solutions has given the Chinese Army new strength in the inorganic era.
Double Happiness has China's best table tennis equipment research and development facilities and independent badminton equipment and weightlifting laboratories. Realize motion simulation and analysis, and explore the laws of the relationship between equipment and technology.
Today, as the drafting unit of Chinese sporting goods standards, the chairman unit of the International Table Tennis Manufacturers Association, and the chairman of the China Table Tennis Manufacturers Association, Double Happiness has excellent standards development and formulation capabilities in the industry.
The international standard for 40mm table tennis balls was formulated by Double Happiness; the national standard for table tennis equipment was mainly formulated by Double Happiness. Every year, Double Happiness adds more than 40 patents and inventions, such as inventions represented by the "one-piece badminton racket handle" and "Xuanling" badminton racket, and technical secrets represented by "Crazy Biao".
Whether it is table tennis, weightlifting or badminton, they are all powerful sports in China, and Double Happiness undoubtedly represents the most cutting-edge technology in these sports. Double Happiness's table tennis equipment market share ranks first in the world and in China. In China, the market share is about 25%, and the usage rate of Double Happiness products of the Chinese national team reaches 80%. 70% of global competitions use Double Happiness table tennis balls. Double Happiness table tennis and badminton equipment can be easily purchased in all regions of China. Europe, Japan and Southeast Asia are the key areas for Double Happiness sports products;
The "Double Happiness" brand has been awarded the title of Shanghai Famous Brand Product for consecutive years since 1995, and won the title of "Shanghai Famous Trademark" in 1998 and "Shanghai Famous Brand" in 1999. "China's Well-known Trademark" and "China's Famous Brand" in table tennis and weightlifting in 2004 and 2007. In 2005, Double Happiness passed the ISO9001:2000 quality management system certification.
It was born in 1959. It was not until 1996 that the four Shanghai sports companies that owned the rights to use the Double Happiness trademark merged, completely getting rid of the planned economy era. The Double Happiness brand began to operate in a unified manner and developed rapidly. Since the 2000 Sydney Olympics, This development is particularly striking.
In 2008, Double Happiness established a strategic partnership with Li Ning. Double Happiness’ rapid development has entered a new stage. In the next five years, Double Happiness will become the number one international brand of table tennis and the most professional sporting goods in China. brand.
“Strong sports build strong brands” is the unique brand development path of Double Happiness, and it is also the path for Double Happiness to internationalize as a Chinese sports brand.