In the era of intellectual property rights, brands are very important. The name of the company is the first consideration for a newly established company. A good name can make customers remember you better, and of course advertising is also indispensable. The same is true for self-media accounts. With a good name, you can distinguish yourself from other media. With your own brand name, you can get a better ranking in keyword optimization and retrieval ranking in the future.

However, many people don't pay much attention to the naming from the media, and some even take generic names to name them. Because of this randomness, it is difficult to promote in the later ranking optimization, because such names are difficult to distinguish from other media, or there are too many such names, such as "Dong Ge from the media" and "Xiao Dong said education" and so on.

If you write a lot of articles and your articles don't appear in the first few articles or the first two pages of the search page when others search for your article keywords or titles, then your chances of being clicked by others will be much smaller. Combined with my own Baidu search experience, we can know that when searching, we usually pay attention to the contents of the first few pages of the home page first, and then we may turn down two pages, and then there will be no more.

It is very important now that if the name is too casual, it will not solve the brand registration that may occur in the future, that is, the trademark problem, because the trademark law clearly stipulates that a trademark cannot be registered with a common name. At the beginning, the names of Baijia were very random. After being named "Zhong Shu Humanities Education", I thought Zhong Shu and Humanities Education were proper nouns, but later I changed it to "Oriental Sunshine Education" because I also had a domain name of dfygedu. I consulted the trademark registration, saying that it was a natural name, and it was difficult to register successfully, so I changed my name to "Dange Education". I consulted again and said that Gedan's trademark has been registered successfully, Brother Dan.

The following summarizes some precautions when naming from the media:

If you just play around, the name really doesn't matter. Many people can use the numeric code as their ID.

Consider the trademark first.

When making a brand name at the beginning, we should consider trademark registration. When naming a brand, we should consider whether the trademark can be registered and avoid common names. How? You can check it on the website of the Trademark Office, or find a trademark registration company to find out.

Second, the brand name is 2~4 words long.

The shorter the brand name, the better, just like Langjiu, Maotai and Wuliangye. If it's too long, it's hard to remember. For example, "Baoji has a group of teenagers with dreams, and they believe that Miracle Network Technology Co., Ltd. will create a life under the leadership of Uncle Niu".

Third, don't have uncommon words.

Just like choosing a name, many parents will come up with a wonderful name to highlight the uniqueness of their newborn baby, which will bring great inconvenience to the baby's later life. Similarly, if there are too many uncommon words in a self-media account and others don't know what to call them, how can we remember you?

Fourth, fluency.

Brand names must be easy to read. If your brand name is awkward to read, it is to lose face to users.