1． Applicable objects are different

Trademarks are used to identify goods or services and can only be used on goods or services; domain names are used to represent computers or computer groups on the Internet.

2． The basis for being iconic is different

Trademarks are distinctive, while domain names are unique. The characteristics of both are that trademarks and domain names are iconic.

3. The basis of exclusivity is different

Both domain names and trademarks are excludable, but the basis for their exclusivity is different. When a registered trademark is used to register different types of goods (or services), or when it is used beyond the geographical scope and validity period for which registration is applied for, the trademark is not exclusive. For registered domain names, as long as the maintenance fee is paid on time, it can be unique and exclusive worldwide, with neither timeliness nor regionality.

4. The principles of acquisition are different

The principle of acquiring a domain name is to register it first. Without registration, the domain name cannot be used on the Internet. The principles for obtaining trademarks in various countries are different. Some countries adopt the first-to-register principle, some countries adopt the first-to-use principle, and some countries adopt a mixed principle. Trademarks and domain names are equally important to enterprises. If enterprises want to operate private domain traffic well, they must pay attention to trademarks and domain names.