Architectural structure
The Shanghai Oriental Pearl TV Tower consists of a tower base, three Optimus Pillars with a diameter of 9 meters, a lower sphere, a middle sphere and a space capsule. The two huge spheres of the Shanghai International Convention Center form the artistic conception of "big beads and small beads falling on a jade plate". The "lower sphere" has a diameter of 50 meters and is installed between 68 meters and 118 meters above Optimus Prime; the "middle sphere" has a diameter of 45 meters and is installed between 250 meters and 295 meters; and the "upper sphere" is the space capsule Placed at a height of 335 to 349 meters and with a diameter of 14 meters, the entire structure of the Shanghai Oriental Pearl Tower is integrated and majestic and magnificent
Structure
Viewed from the Oriental Pearl TV Tower ( 14 photos)
The main structure of the TV Tower is 350 meters high, and the total height of the tower is 468 meters. Walking from the large steps of the TV Tower to the ground floor of the tower, you will see the magnificent lobby. It only takes 40 seconds to go from the elevator hall on the ground floor to the 45-meter-diameter ball, which is 263 meters above the ground. The ball has nine floors and covers an area of ??more than 10,000 square meters. The Oriental Pearl TV Tower has multiple observation floors with heights of 98 meters, 263 meters and 350 meters respectively, allowing tourists to have a bird's-eye view of Shanghai from different heights.
The Oriental Pearl Tower consists of three Optimus pillars with a diameter of 9 meters, a space capsule, an upper sphere, a lower sphere, five small balls, a tower base and a square. The double-decker elevator that can carry 50 people and the high-speed elevator of 7 meters per second are the only ones in the country. And the world's first 360-degree fully transparent three-track sightseeing elevator suspended between the columns allows every visitor to fully appreciate the infinite possibilities brought by modern technology
Oriental Pearl Radio and Television Tower
scenery.
The Oriental Pearl TV Tower*** has three 360-degree main sightseeing floors. Visitors can enjoy the beautiful city scenery at different heights. Located at 350 meters is the space capsule, at 267 meters is the highest revolving restaurant in Asia, at 263 meters is the main light-emitting layer, at 259 meters and 90 meters are the outdoor viewing layers, and at 90 meters is the space amusement city in the lower sphere. Located in the Zero Meter Hall is the Shanghai Urban Historical Development Exhibition Hall. The preface is "The Spring and Autumn Period of Cars and Horses", the first hall is "City Scenery", the second hall is "Glimpses of the Opening of the Port", and the third hall is "Ten Miles of Ocean City". , the fourth hall is "Old Shadows on the Sea", and the fifth hall is "Architecture Expo". The "China" cruise ship is the latest and most luxurious sightseeing cruise ship in the Oriental Pearl Tower.
Revolving Restaurant
Revolving Restaurant
The Oriental Pearl Sky Revolving Restaurant, which is famous both at home and abroad, is located on the 267-meter-high sphere of the Shanghai Oriental Pearl Radio and Television Tower. It is the second largest in Asia. High revolving restaurant. Its business area is 1,500 square meters and can accommodate 350 guests for dining at the same time. It stands proudly at the top of Shanghai with its unique landscape advantages, extraordinary food culture, and warm and welcoming service. The revolving restaurant is even more proud of its VIP private room, which is equipped with a luxurious round table, high-back chairs and leisure sofas. It can entertain 20 VIPs at the same time. The magnificent background lighting shines on the ice glass, creating a worldly atmosphere. Wonderland effect. Outside the spacious and bright floor-to-ceiling glass windows, you can have an unobstructed view of the Pujiang River. Looking down from an altitude of 267 meters, you really have the heroic feeling of "being at the top of the mountain and seeing all the small mountains at a glance". The design rotates once every 2 hours, giving you a 360-degree view of Shanghai's tall buildings, vertical and horizontal avenues, horizontal and vertical bridges, and hundreds of sounds. The brightly lit city of Shanghai at night is even more dazzling and beautiful, with stars and neon lights setting off the unparalleled night view of the Pujiang River. Friendly and warm service is the distinctive feature of the Sky Revolving Restaurant. All the welcoming ladies and waiters who come and go build the graceful style of the Oriental Pearl Tower with their elegant costumes and standard services.
TV Tower Entrance
The luxury elevator located in the 4.2-meter ticket hall will smoothly transport you to the 263-meter observation floor at a high speed of 7 meters/second. This kind of The unique and fast-moving feeling will be a rare experience for you in the Oriental Pearl Tower. Climb up the bright and luxurious curved staircase and reach the 267-meter platform. You will be greeted by the bright reception hall. The milky white walls and the eye-catching black marble reflect the soft light and surround you. In a distinguished atmosphere. The Shanghai Oriental Pearl Radio and Television Tower is located at the tip of Lujiazui, Pudong New Area, Shanghai. With its absolute height of 468 meters, it is the second tallest tower in Asia and the third tallest tower in the world.
Cruise Boat Terminal
Located on the bank of the Huangpu River, covering an area of ??more than 2,200 square meters, you can take the Oriental Pearl River Cruise Terminal
Huangpu River Pier
< p>You can enjoy the urban feeling of prosperous industries and competing rivals by taking a stroll along the Yangtze River. The shape of the Oriental Pearl Cruise Terminal is like a seagull taking water in the waves and spreading its wings to fly. It is fresh, natural and full of the flavor of the times. Taking the Oriental Pearl Pujiang Sightseeing Boat and sailing along the Pujiang River allows tourists to enjoy the modern urban scenery on both sides of the strait. The Pearl in the Night - After nightfall, when you look at the Oriental Pearl Tower from a distance, you will see the lanterns blooming and the colors are colorful; while overlooking the city night view from the tower, it will be even more colorful and brilliant. The Oriental Pearl Tower receives more than 2.8 million Chinese and foreign guests from all over the world every year, and is listed as one of Shanghai's top ten new landscapes.Development Exhibition Hall
The Shanghai Urban History and Development Exhibition Hall is a historical museum dedicated to introducing the development history of Shanghai in the past century. Located in the Oriental Pearl Tower
The Oriental Pearl
0-meter hall, with an exhibition area of ??more than 6,000 square meters, was officially opened to the public on May 12. It is a collection of history, culture, appreciation, and tourism. , entertainment, historical display with innovative ideas. Wandering in the long river of history, pursuing old dreams at sea, and savoring cultural Shanghai - the exhibition hall fully focuses on viewing and participation, adopts the scene-based display method of "blending objects into the scene", and relies on its high-tech technical means to combine cultural relics, props, and models. , audio and video multimedia, sound, light and electricity and other expression techniques are integrated into one: the static display is mainly based on wax figures and cultural relics and props, while the dynamic display is a combination of real scenes and film and television, which is very lifelike. People can not only feel the historical and cultural heritage, but also appreciate the charm of modern high technology.
Through precious cultural relics, documents, archives, pictures, and advanced film, television and audio equipment, the history of modern Shanghai's urban development is vividly reflected. The exhibition in the museum is divided into six parts: the concession of the state within the state, old Shanghai municipal construction and street scene, modern urban economy, modern culture, urban life, and political situation. It comprehensively displays Shanghai's politics, economy, culture, society, and life. profound changes in various aspects.
International News Center
The Shanghai International News Center is located under the majestic Oriental Pearl Tower. It is a comprehensive news center integrating news release, sightseeing, exhibitions, catering and other functions. The 1,100-square-meter press conference hall is equipped with the most advanced conference facilities such as simultaneous interpretation, rear projection, audio and lighting, and can accommodate 800 people for press conferences or international conferences.
Oriental Pearl Co., Ltd.
Diversified expansion in the fields of culture, leisure and entertainment, new media, foreign investment, etc., achieved significant improvements in scale, efficiency and brand, and realized the industrial structure Steady and rapid development of optimization and performance. The company's existing registered capital is 10 billion yuan. As of the end of 2009, the company's total assets were 11.572 billion yuan, net assets were 9.311 billion yuan, and its brand value was 7.755 billion yuan. It was listed among the 50 key large enterprises by the Shanghai Municipal People's Government and ranked among the largest in China. It is one of the top 50 listed companies with development potential and one of the top 50 listed technology companies in China. "Oriental Pearl" has also been recognized as a well-known trademark in China by the State Administration for Industry and Commerce.
The Oriental Pearl Radio and Television Tower owned by the company is a landmark building in Shanghai. After years of careful construction and brand management, it has now become a symbol of Shanghai and even China’s modernization construction, a window for external publicity and style display, and a cultural exchange ties and a symbol of reform and opening up.
The Shanghai International Convention Center controlled by the company has a five-star hotel, multi-functional conference halls of different styles and one of the largest banquet halls in Shanghai. It has successfully hosted the APEC meeting, the Global Poverty Alleviation Conference, Major international conferences such as the Global Engineers Conference and the Shanghai Cooperation Organization Summit. As a successful example of Oriental Pearl's management brand output, Shanghai Oriental Green Ark Management Center manages the Shanghai youth off-campus activity camp "Oriental Green Ark" covering an area of ??5,600 acres, becoming an important base for Shanghai's culture, leisure and entertainment. The company jointly operates the Shanghai World Expo Performing Arts Center with AEG/NBA, introduces top entertainment performances and sports events, extends the cultural tourism industry chain, and successfully hosted the opening and closing ceremonies of the 2010 Shanghai World Expo.
Oriental Pearl Transmission Company is responsible for wireless radio and television transmission and data transmission tasks in the entire Shanghai area. It transmits dozens of radio and television programs to thousands of households in Shanghai and even parts of East China 24 hours a day. Maintaining the advanced level in the same industry across the country.
Oriental Pearl relies on the overall advantages of China Media Group to actively intervene in the media field and establish a strategic development direction led by the new media industry. The company invested in Shanghai Oriental Cable Network Company and Taiyuan Cable Network Company, participated in the construction of Shanghai's largest and most influential "Oriental Network", and purchased the prime advertising time of Shanghai East TV News and Entertainment Channel and STV Comprehensive Channel.
The company is based on innovative operations, adapts to the ever-changing development trends of media technology, and further accelerates its development in the new media business field. In August 2002, Oriental Pearl, China Media Group and other units jointly launched the establishment of Oriental Pearl Mobile TV Co., Ltd., integrating advantages in funds, programs, transmission and other aspects, and took the lead in launching mobile digital TV as a new media in China, setting a record The record ranks first in China and second in the world. In July 2005, Oriental Pearl Mobile TV Co., Ltd., Shanghai Oriental Publicity and Education Service Center and East Shanghai International Culture Film and Television Co., Ltd. jointly promoted building TV and opened a Shanghai public video information platform. In 2008, the company jointly established Shanghai Metro TV Co., Ltd. with STO Metro Asset Management Company to establish a three-dimensional digital TV platform covering all important urban transportation networks in Shanghai through Metro TV. At the same time, the company perseveres and is committed to developing the mobile TV business with new concepts, new technologies and new models. In 2009, it established a strategic partnership with the State Administration of Radio, Film and Television and became the operator of CMMB mobile TV in the Shanghai area.
Oriental Pearl will take this as a new opportunity to accelerate the promotion of new development strategies, further enhance core competitiveness, develop into a large-scale cultural enterprise group with strong strength and important influence in China, and continuously improve the company’s capital position. A good image in the market and becoming a high-quality listed company trusted by the public.
Science Fiction City
Shanghai Oriental Pearl Science Fiction City is located at the bottom of the tower. It has forest tour, Antarctic tour, magic tour, treasure cave, Dini Theater, Happy Plaza, and laser cinema. , dynamic cinema, adventure train and other projects, exciting and suitable for all ages. There is also a unique "space hot air balloon" that will send you into the sky to enjoy the beautiful scenery of the Shanghai metropolis, which you will never forget. During the day, you can overlook the high-rise buildings in Lujiazui Financial and Trade Zone and the various ships sailing on the Huangpu River. At night, lights are the main theme. Cars lined up in a line with red lights slowly moving, and the boats on the Huangpu River are also decorated with lights and billboards, which is very interesting. The Shanghai History Exhibition Museum on the ground floor is well worth a visit. There are some finely crafted wax figures, former store models, some historical cars, etc. It may take about an hour to see the whole thing.
Edit this section of the exhibition
City Corridor
The unique Oriental Pearl Exhibition Corridor displays unique charm and style, presenting it to every audience unparalleled The fresh exhibition concept is publicized without losing its true character, and it is subtle but retains its unique personality. The combination of tradition and modernity fully meets the creative needs of creative people's visual space and can create more industrial value.
Basic parameters: The exhibition area is 800 square meters, the usable area is 400 square meters, and the floor height is 2.5 meters.
Suitable for exhibitions: photography, calligraphy and painting and other graphic exhibitions.
Perennial visitors: 12,000 visitors per day and 330,000 visitors per month.
Pearl Plaza
Under the majestic Oriental Pearl Tower, the majestic open-air square will provide you with an excellent display platform, and the bustling
title
Visitors from the Oriental Pearl Tower and the busy business people in Lujiazui are all the audience at your exhibition stage. The platform of Pearl Plaza reaches the height of the Oriental Pearl, helping enterprises to reach a higher level.
Basic parameters: exhibition area 2,500 square meters, usable area 1,500 square meters, 100 booths.
Suitable for exhibitions: auto shows, exhibitions, special decorations, and marketing activities.
City Hall
The cultural hall located in the Oriental Pearl Tower has a circular display space, making it a good choice for your exhibitions.
title
As a leisure area for tourists to stop and watch, the exhibition effect is doubled.
Basic parameters: The exhibition area is 1,500 square meters, the usable area is 600 square meters, and there are 50 booths.
Suitable for exhibitions: artworks, sculptures, car shows, tourism promotion activities. [6]