1, Jordan brand is a product line owned by Nike, and it is the brand of American star Michael Jordan himself, and its logo is called "Flying Man".
2. Jordan (China) is a brand registered by China people. It has nothing to do with American star Michael Jordan or Nike.
The picture below shows the Jordan logo of China on the left and the Jordan logo of the United States on the right:
Extended data
Jordan Sports Co., Ltd. is a domestic sporting goods enterprise. Since 2000, the company has registered several trademarks in the Trademark Review and Adjudication Board, such as Jordan, Jordan, King Jordan and the names of michael jeffrey jordan's two sons, jeffrey jordan and markus jordan.
20 12 michael jeffrey jordan, an American NBA basketball star, thinks that the registration of these trademarks has damaged his name right, and applies to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Review and Adjudication Board) to cancel 78 registered trademarks of Jordan Company.
The Trademark Review and Adjudication Board believes that there are some differences between the trademark words "Jordan" and "Jordan" and the applicant's name "Michael Jordan" and its Chinese translation. Moreover, "Jordan" is a common surname in Britain and America, and it is difficult to determine that there is a natural correspondence between this surname and the applicant's name. The Trademark Review and Adjudication Board also believes that the registration of disputed trademarks does not constitute misleading the public, disturbing the order of trademark registration and other situations that harm public interests and disturb public order as referred to in the Trademark Law.
20 14 April, the Trademark Review and Adjudication Board held that the reasons for michael jeffrey jordan's application for cancellation could not be established, and ruled that "the disputed trademark was maintained". Michael jeffrey jordan refused to accept, and sued the Trademark Review and Adjudication Board in Beijing No.1 Intermediate People's Court, listing Jordan Company as a third person. After hearing the case, Beijing No.1 Intermediate People's Court upheld the ruling of the Trademark Review and Adjudication Board. Michael Jordan refused to accept the appeal and appealed to the Beijing High Court.
2065438+In May 2005, the Beijing High Court upheld the original judgment.
Baidu encyclopedia-Jordan
Baidu Encyclopedia-Flying Jordan
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