Trademark is a type of intellectual property. Generally speaking, in order to better promote products, they often register their own product trademarks. Currently, in China, there are no rigid regulations for trademark registration. However, if you register a trademark, you will be protected by law, and if there are any legal disputes in the future, you will have tools to protect your rights.

As an intangible asset of an enterprise, a trademark is also very valuable. Especially for those world-famous brands, the added value contained in the trademark may far exceed the value of the product itself. For example, a pair of Converse that cost more than 200 yuan was collaborated with Offwhite, and with the addition of Offwhite's iconic letter tape, the value immediately soared dozens of times. This is why large companies are very concerned about whether other companies plagiarize or misappropriate their trademarks. Because when a company develops to this level, trademarks can often bring considerable profits to the company.

As for the role of trademarks, in addition to the most basic point of bringing profits to the company, it also has the function of promoting products as mentioned at the beginning of the article. If the trademark is novel, unique and can bring memorable points to consumers, then the product is already half successful. Wouldn’t it be great to be able to achieve the same publicity effect without having to invest high advertising costs? Using a registered trademark at the same time can prevent malicious plagiarism by peers and protect your own legitimate rights and interests. Therefore, it is recommended to register the trademark at the beginning to save unnecessary trouble in the future.

The above is a general introduction to the value and role of trademarks. After reading this, you should pay more attention to the role of trademarks!