If the flagship store is authorized by the trademark holder, a Tmall exclusive authorization letter must be provided (if the trademark owner is a natural person, a copy of his or her signed ID card must also be provided). If the trademark holder is an overseas enterprise or individual, you can choose to download the Chinese or English version of the exclusive authorization letter.
What type of Tmall exclusive authorization letter is generally used?
The concept of exclusive authorization is usually for situations where the brand holder company and the authorizing company are different, that is, to ensure brand exclusivity and authorization. Dedicated. Prevent multiple cards from being awarded.
The exclusive power of attorney is actually a guarantee of exclusivity, commonly known as this one store, no other branches.
What content should be displayed in the Tmall brand authorization letter?
1. Brand positioning: product features, consumer groups, product price;
2. Brand strength: time of brand creation, physical store operations (recent offline sales) , market rankings, etc.), the operating conditions of JD.com or other e-commerce platforms.
3. Corporate strength: Relevant information such as corporate award-winning records and future plans are very important reference factors.
It is recommended that merchants try to show their comprehensive strength when submitting applications to enter Tmall, and use a combination of pictures and text to better explain the situation.
4. Brand characteristics: It is best to have your own brand designer. The store operation plan is mainly based on the merchant's own strength, so that Tmall officially recognizes your plan.
If the merchant's brand is not in the official database, there will be a brand evaluation in Tmall's review process.
This link will be judged based on the comprehensive situation of the company, brand and Tmall’s current requirements.
So this link needs to attract everyone’s attention. The pass rate is not completely guaranteed.
Under what circumstances is a Tmall exclusive authorization letter required?
If the flagship store is authorized to be opened by the trademark holder, an exclusive authorization letter is required (if the trademark owner is a natural person, an exclusive authorization letter is required) Also provide a copy of his or her signed ID card).
If the trademark holder is an overseas enterprise or individual, you can choose to download the Chinese or English version of the exclusive authorization letter.
If the trademark owner is a domestic natural person, a copy of his or her signed ID card must also be provided.
If the trademark owner is an overseas natural person, a copy of his or her signed passport must also be provided.