The ostrich is the symbol of Engelbert Strauss brand clothes. Because Engelbert Strauss was founded in Germany in 1948 as a family brand specializing in the production of commercial work clothes for skilled workers, industry and service industries. Its trademark is a standing ostrich, so the ostrich is the symbol of Engelbert Strauss brand clothes.

Although the ostrich occupies an important position in the Engelbert Strauss brand, it has also been simplified. As before, the white ostrich is surrounded by a red rectangular background block. The ostrich will be simplified into three parts, namely the neck, The body and legs, but all other elements are removed.

Ostrich Logo Brand’s Award-Winning Record

Engelbert Strauss was named the 2017 National Employer of the Year in the Apparel, Footwear and Sports Equipment category, in addition to the company’s Best Award in the Textiles category. Welcoming the family-owned company's awards and taking 33rd place overall, the company won the German Logistics Award in 2015 and the European Logistics Award in 2016.