Nowadays, many businesses or individuals are considering opening a Douyin store to sell goods, but they are worried about the trouble of opening a store and the unsatisfactory effect of bringing goods. Today, I will share with you some popular science about Douyin store and opening a store. The benefits of the store! 1. Get to know Douyin Store

Douyin Store, as the name suggests, is a store in Douyin. It is opened on the Douyin platform. It is the same as a Taobao store, but the platform is different.

After the store is opened, all platform accounts that can carry goods can be displayed on Toutiao, such as Toutiao account, Douyin account, Huoshan account, and the products in the store can be displayed through long and short pictures, texts, and videos. Through promotion through other methods, users can purchase goods directly within the APP, increasing the conversion rate of users. 2. Benefits of opening a Douyin store

(1) Creators can add products from their own store to their works, and the playback volume can be directly monetized. Continuously optimizing their marketing plans can increase Sales profits, thereby effectively increasing revenue;

(2) Improve the conversion rate of goods. If you are bringing goods from other platforms, you need to jump from Douyin to other platforms. The jump-out process is very It is easy to cause the loss of customers. However, the operation of bringing Douyin store products can be completed directly within the application without jumping. The conversion rate can be said to be greatly improved.

(3) Join the selected alliance and let Internet celebrities from all platforms sell goods to you. Selected Alliance is a product distribution platform launched by the platform for merchants and experts. Small store merchants can set corresponding promotion commission ratios. After the experts add the products to the display window and successfully sell them, the experts can get the corresponding commissions.

In order to improve the efficiency of cooperation between merchants and experts, the platform has also launched a series of different commission plans, including general plans, targeted plans, exclusive plans, recruitment plans, Queqiao plans and other alliance tools for merchants. Use, these are the functions that can only be enjoyed by opening a small store and joining the selected alliance. These functions can attract more experts to promote our products.

(4) It can add 9 sub-accounts, which is very suitable for merchants with a matrix. You only need to open a small store, and then by adding sub-accounts, you can publish different forms of videos on the platform to promote your products. With small stores, we only need to operate a small store and can use 10 accounts to promote it. It is worth it no matter how you calculate it.

(5) Enjoy platform policy support, service fee discounts and free teaching courses. For offline merchants who meet the novice criteria, the platform has launched a traffic support policy of 1 billion, and also has a "0 threshold opening shopping cart technical service fee 1" policy. For some shopping malls or stores with sparse customer flow, the platform has also increased support Intensified, the "Online No Closing" campaign helps merchants. The platform is currently focusing on promoting "cloud shopping", and various discounts and supports will be updated from time to time. 3. How to run a Douyin store well

(1) Make good video content

Only good videos can get more traffic. If the video traffic is more, we will focus on the video. Only by increasing the flow of products can we increase the flow of our store. This is complementary to each other.

(2) Pay attention to product quality

If you want to operate a small store well, product quality is the key. For small store products, the first principle is high quality and low price. Only in this way can customers who buy our products have a good impression of our store and account, continue to follow us and repurchase our products. Conclusion:

Now there is no doubt about the ability of Douyin platform to carry goods. Many users have become accustomed to the "cloud shopping" model of Douyin platform. Recently, Douyin live streaming e-commerce has been strongly upgraded. The platform focuses on promoting Douyin stores, and according to third-party predictions, the expected sales of Douyin live streaming Douyin stores in 2020 can reach 500 billion.