Difference 1: A trademark is a part of a brand, and a brand includes trademarks.

A trademark is a symbolic part of a brand, which is convenient for consumers to identify different goods or services, but the connotation of a brand goes far beyond this. The most lasting meaning and essence of a brand is its value, culture and personality. A brand is the result of long-term efforts of an enterprise and an intangible carrier of an enterprise. Brand is people's evaluation and cognition of an enterprise, its products, services and cultural values, and it is a kind of trust. Therefore, brand is the embodiment and representative of the comprehensive quality of a commodity. When people think of a brand, it will always be associated with fashion, culture and value.

difference 2: trademarks belong to the legal category, and brands are market concepts

trademarks are legal concepts, which are mainly manifested in protecting the legitimate rights and interests of trademark owners through a series of legal procedures, such as registration, renewal, transfer, use license and dispute settlement. Brand is a market concept, which emphasizes the relationship between enterprises and customers due to goods or services and the maintenance and development of the relationship, guides customers to buy goods or services, and establishes customer brand loyalty.

difference 3: the trademark needs to be registered and approved, but the brand can decide for itself

the trademark needs to be applied to the trademark office, and the trademark certificate can only be obtained after formal examination, substantive examination and announcement, which lasts about one year. Brands are different. What brand the company uses and how to use it don't need to be approved by anyone, but the brand is best consistent with the company's trademark, which is convenient for promotion and publicity.

Difference 4: Trademarks are limited by national boundaries, while brands are not as regional as

Trademarks. Every country in the world has its own trademark law. Trademarks registered in a country are protected by law only when they are used within the country. If they exceed national boundaries, they lose the right to protection in that country. However, for brands, their scope of use is borderless and is not subject to any restrictions.