1. Initial stage:

In 1994, Dongguan Hongyue Garment Co., Ltd. (the former name of EMINU operating company: Dongguan Xingda Industrial Co., Ltd.) was established.

In 1996, design masters Emi Analia and Navarro Ulyse, together with Dongguan Hongyue Clothing Co., Ltd. (the former name of EMINU brand operating company: Dongguan Xingda Industrial Co., Ltd.) jointly created the first Humen clothing store in China. Clothing brand - EMINU, EMINU has started the infrastructure construction of global design team integration, product marketing planning, brand marketing promotion, network layout, operation training and other major systems.

2. Development stage:

In 2000, EMINU took the lead in adopting the "franchise" model in China, and the company began to enter a rapid development track.

In 2001, we were the first in China to hire celebrities as product ambassadors (Yung Joey, Feng Delun)

3. Rapid expansion stage:

In 2002-2003, we hired The international superstar An Jae-wook of South Korea was selected as the brand image spokesperson;

From 2002 to 2004, EMINU participated in the Beijing International Clothing Expo for three consecutive years. The investment was a great success, and EMINU began to enter the northern market in a big way

In 2005, EMINU was officially named the entertainment channel of China's portal Sohu.com, the first clothing company in Guangdong to combine brand promotion with online interaction;

In the same year (2005), EMINU also successively won National inspection-free products, Guangdong Province famous brand products, Guangdong Province famous trademarks and many other honors. In addition, BOY'Z also became Joey Yung's latest partner that year, and *** both endorsed Iminu

4. Maturity and improvement stage:

In 2006, Iminu On the tenth anniversary of brand development, we began to reposition the brand.

In the same year (2006), the preliminary rounds of the first EMINU "T" shirt graffiti competition were held in the three major divisions of Guangzhou, Chengdu, and Nanchang. EMINU's popularity further increased, with the popularity reaching 94.71%, and EMINU's success was successfully completed. Ten years of historical stipulated tasks.

In 2007, EMINU's Taiwan image flagship store opened, and retailers from Jordan and other countries joined in cooperation. EMINU officially started to expand overseas markets.

The year-end summary conference of the same year (2007) was held at the EMINU Marketing Center. It included three parts: the "Decisive Terminal" EMINU Star Advancement to the Knockout Round, and the "Leading Dance Fashion, Beyond 2008" Brand Marketing Seminar Conference , "Beyond 08, Passionate *** Dance" New Year's Day Party and Award Ceremony. The convening of this meeting marked the full launch of the Eminu terminal incentive mechanism, the comprehensive improvement of the talent structure and the comprehensive improvement of the management system. The mascot image of Eminu was officially put into the terminal, starting close contact with consumers.

In 2008, when traditional casual clothing was booming and new brands were emerging, EMINU realized the future crisis of the traditional casual clothing market. After many discussions, Yimi made the decision to optimize and upgrade from traditional casual to fast fashion model, and began the road of style transformation, cleaning up inventory, and adjusting the ordering and distribution system. "Fast, fashionable, and value-for-money" became Yimi The core of slave's business. In the same year, the Xingda Industrial Park covering an area of ??more than 300 acres was completed, realizing the standardization and scale of enterprise operations;

In 2009, Dongguan Xingda Industrial Co., Ltd. was formally established. EMINU has initially completed the structural adjustment and style transformation of its products, and high-grade fast fashion clothing has begun to enter the market;

5. Sustained development stage:

In 2010, EMINU fully completed its products Structural adjustment and style transformation, and has continuously won honors such as "China's Most Fashionable and Influential Clothing Brand" and "Best-Selling Clothing Brand in the Chinese Market";

In 2011, EMINU bucked the trend and ushered in the In a new round of expansion peak, the number of franchised stores continued to rise, and the number of new product orders hit new highs. In the same year, Yang Mi’s joining laid the foundation for the development of EMINU’s new brand;

In 2012, the fast market has become a trend , EMINU is facing the recovery of the domestic economy and starting the engine of take-off.

In the next three years, EMINU will adhere to the core concept of "fast, fashionable, and great value" and fully enter the stage of brand marketing refinement and serialization. EMINU comprehensive store, EMINU men's clothing and EMINU women's clothing will be simultaneously divided into three lines, striving to create global fashion apparel. The strategy of leading brands is to expand towards social, public and international fashion brands to ensure that EMINU brand clothing can achieve rapid replacement, great value for money and meet the fashion needs of urban groups.

In 2013, EMINU brand has established 5 branches in 28 provinces and cities across the country, more than 20 general agents, and opened more than 2,000 specialty stores; a huge sales network covers China Mainland China, Taiwan, the Middle East and most of Southeast Asia.