Lotto is a sports fashion brand in Italy. I personally think Lotto is mainly sports and casual.
Their shoes are very comfortable to wear.
This is the information I found. ;Lotto has always occupied an important position in the football field, and its technical content, brand influence and financial strength are no less than other brands in the world, especially in Europe. In particular, lotto has Juventus's image spokespersons, such as Del Piero, Kovacevic, Agassi and a large number of stars who have profound influence in China. It has sponsored Juventus, AC Milan,
Italy, Netherlands, Croatia and other national teams, and now also sponsors Fiorentina, Udinese, Palermo and other teams. Like the newly retired Gullit, Albertini, former Barcelona's Romario, Chilean star Zamorano, former Tianjin Yu Genwei, Milan's Sheva, Dida, Costacurta, Cafu, Clarence Seedorf, Del Piero of Juventus, Petr Cech of Chelsea, as well as tennis legend Becker and current Mirza are also LOTTO spokespersons. And its price advantage is quite competitive compared with Adidas, Nike, etc.
Li Ning Co., Ltd. (2331.HK) announced that it signed an agreement with Italian sports brand Lotto
Sport on July 31 to acquire the brand for a price of no less than HK$1 billion. The brand has an exclusive franchise in China for 20 years.
Lotto is a well-known Italian sports brand with famous Italian design and sports marketing resources focused on football and tennis. This move means that Li Ning Sports has taken an important step towards a multi-brand business strategy.
The announcement stated that Lotto
Sport agreed to grant Li Ning Sports the right to use the Lotto trademark in China for the development, manufacturing, marketing, publicity, promotion, distribution and sale of licensed products in accordance with the franchise agreement. The exclusive franchise is valid from July 31, 2008 to December 31, 2028.
Starting from January 1, 2009, the annual license fee payable by Li Ning Sports will be calculated based on the percentage of the actual sales of licensed products, and there will be a minimum amount every year. The minimum license fee payable within 20 years will be The amount is approximately 934 million yuan, equivalent to approximately HK$1.065 billion.
Currently, Lotto
Sport has launched business in mainland China, with two companies, Lotto (Nanjing) and Lotto (Shanghai). Among them, Lotto (Nanjing) mainly It is engaged in the design, research and development, procurement, distribution and marketing of products bearing the Lotto trademark in China. Lotto (Shanghai) is mainly engaged in the retail of products bearing the Lotto trademark in China.
In addition to the exclusive franchise, Li Ning will also acquire the assets, inventory and property goodwill of Lotto (Nanjing) and Lotto (Shanghai) for a price not exceeding 25 million yuan. Therefore, Li Ning Sports can obtain some retail outlets (18 sales counters occupied by Lotto in department stores in Beijing and Shanghai).
After the completion of this transaction, in addition to its own brand and AIGLE brand (outdoor sports products), Li Ning has added an international brand to its portfolio.