On the morning of April 25, the launching ceremony of the special event to promote the implementation of trademark strategy and the activity of trademark entering the community with the theme of 'Trademarks enter people's lives' were held in Wusi Square. 100 trademark companies in our city and Representatives of some trademark agencies participated in the event to promote trademark work to be closer to the people and enterprises. It is understood that after years of hard work, the number of trademark registrations in our city has reached 66,000. Hundreds of famous companies gathered at the May 4th Square. At the event, representatives of our city's companies and trademark agencies launched the initiative of "Trademarks Entering People's Lives." Industrial and commercial staff are also on-site to accept consultations and distribute trademark legal knowledge brochures. 100 trademark companies related to people's lives, such as Haier, Tsingtao Beer, Qingshi, Orchid Flower, etc., set up large exhibition boards to display their development achievements. The activities take the form of on-site consultation, trademark display, and distribution of brochures to promote the trademarks that people like to see in their lives. ‘I had only heard of trademarks before, but I didn’t know what it was about. After on-site explanations from industrial and commercial and enterprise staff, I finally figured it out. ’ Mr. Liu, a citizen who came to visit, said that Qingdao has produced a number of world-renowned trademarks such as Haier and Hisense. As a Qingdao native, he feels very proud and hopes that there will be another number of such trademark companies. Industrial and commercial trademarks make the city’s business card shine brighter. The relevant person in charge of Qingdao Industrial and Commercial Bureau said that citizens deal with trademarks every day for their clothing, food, housing and transportation. The influence of trademarks and brands has touched every corner of citizens’ lives. The new Trademark Law, which will be officially implemented on May 1 this year, is of great significance for implementing innovation-driven development strategies and building a service-oriented government. It also puts forward higher requirements for government departments such as industry and commerce to better perform their trademark management responsibilities. . The person in charge called for "let trademarks enter life", so that all walks of life can better understand, care about, and love Daocheng's trademarks, and work together to promote the development of the city's trademark cause and make the city's business card of "Brand City" more and more popular. The brighter and louder the scream. Enterprises pay attention to trademarks to promote enterprise development. The output of wine has been greatly increased, and the economic benefits have been significantly improved. 'Manager Xie Guilian of Qingdao Sapphire Wine Co., Ltd. said that after the company was rated as a Qingdao trademark, its sales have greatly improved, which made them realize the important value of trademarks. 'This kind of activity provides a display for the company Our own platform will help the people better understand our company, thereby promoting the company's sales work. ’ During the interview, many heads of participating companies believed that trademarks have a great impact on companies. ‘Trademarks carry a lot of weight and are very helpful for companies to expand domestic and foreign markets. ’ A staff member of Qingdao Xifu Ecological Agriculture Technology Co., Ltd. said, ‘Since the company received the honorary title of trademark, the company’s overall image and sales capabilities have jumped to a new level. In the future, we will pay more attention to trademark protection. 'Zhang Yan, director of the office of Qingdao Huahuize Intellectual Property Agency Co., Ltd., a trademark and trademark agency organization in Qingdao, told reporters: 'On May 1, the new Trademark Law will be officially implemented. In order to actively respond to the industrial and commercial bureau's initiative to 'let trademarks go' In the "Into Life" activity, our company held a number of special lectures such as "Corporate Brand Establishment and Protection", mainly focusing on the use and protection of customers' existing trademarks, which received positive responses and widespread praise from customers. In order to better promote and To popularize trademark legal knowledge, the company will also launch a series of special lectures on the new Trademark Law in the near future to promote the influence and intangible value of the "Brand City" advantageous trademark brands, integrate the brand into people's lives, and guide scientific consumption. ’