How to write a trademark design? Principles of trademark design 1. Easy to remember When designing a trademark, it is generally not only expressed by words or graphics, but by extracting design elements from several simple words, and then designing according to the structure of these elements. 2. Accurately express the brand concept. To express the brand concept on logo, it should be noted that the demands of logo need to be accurately expressed. 3. Highly unified brand identity and industry attributes. Brand recognition can not only reflect the industry attributes, but also better display the corporate image in the process of brand promotion. 4. The creativity of corporate logo is expressed in LOGO, and designers should use graphics or symbols to express the basic information and image of the enterprise. This will give people a simple and clean feeling and be easier to remember.