1. Check the qualifications and the environment

First of all, to see whether a trademark agency is formal, you need to see whether it has relevant trademark agency qualifications. Generally speaking, regular trademark agencies need to register on the website of the Trademark Office of the State Administration for Industry and Commerce. Therefore, you can go to the website of the Trademark Office to search for the trademark agency’s registration records to confirm whether it fully meets the conditions.

In addition, most trademark agencies have their own companies, which means they will have a formal business license. When communicating with the agency in the early stage, you can ask the trademark agency to send a scanned copy of the business license online, and then go to the Industry and Commerce Bureau for inquiry.

Finally, you can also inspect the office premises of the trademark registration agency. A formal company, no matter whether the office is in an urban area or a suburb, must have a dedicated office space. Observing the office environment, staff working status, etc. is also an important aspect in judging whether the trademark registration agency is formal. .

2. Compare prices and listen to the propaganda

Although most people will be happy to buy high-quality and low-priced products with high cost performance, blindly focusing on low prices may lead to problems with the goods. The problem of defective quality. "You get what you pay for" is the same in the service industry.

Many people think that the agency fee for registered trademarks is too high, but apart from the registration fees stipulated by the Trademark Office, the labor costs and material costs of the trademark registration agency, there is very little profit, let alone trademark registration. The registration cycle takes at least one and a half years, which increases the time cost of the agency.

Therefore, if the agency fee of a trademark agency is particularly low, you should choose carefully. When choosing a trademark agency, be sure not to blindly choose some agencies that advertise low prices or ultra-low prices but actually have no strength in order to save hundreds of dollars in agency fees. Of course, Beibiao does not encourage everyone to choose the trademark registration agency with the highest agency fees. The more expensive one is not necessarily the best. When other conditions are equivalent, it is a wise choice to choose the one with an affordable price.

In addition, it is easy to tell whether a company is good or bad by looking at its publicity. Some agencies use the propaganda point of 100% successful registration and getting the registration certificate in a short time to attract customers. Beibiao responsibly tells you that this is impossible! The average trademark registration review cycle is 10 months. According to the National Industry and Commerce The "China Trademark Strategy Annual Development Report" released by the Trademark Office shows that as of December 2013, the cumulative number of trademark registration applications was 13.2413 million, and the number of successfully registered trademarks was 8.6524 million, with a registration pass rate of about 65%. Those who claim An agency that can achieve 100% successful registration is undoubtedly false propaganda and unreliable!

3. Strive for service and look at the later stages

Trademark registration has a complicated process and a long registration cycle , it is by no means a job that can be completed after submitting the application materials to the Trademark Office. Therefore, in addition to being familiar with the trademark registration process, a good trademark registration agency also needs to understand market analysis, data analysis, logo design, etc., so as to maximize the success rate of trademark registration.

There is no best, only better. A trademark registration agency that can provide customers with one-stop integrated services and value-added services is the best choice.

A professional trademark agency can not only do preliminary work such as trademark naming and trademark search for customers, but also has the ability to carry out logo design, objection defense, rejection review, international trademark registration, and territorial extension for your trademark in the later stage. , it is even important to provide a platform for the transfer of idle trademarks, so that institutions that can provide follow-up comprehensive services can help everyone realize the value of trademarks better and more comprehensively.

It is necessary to choose a professional trademark registration agency. It is especially important to choose an agency with qualifications, affordable prices and comprehensive services. I believe everyone knows how to choose in the mixed agency market. !

In addition, if you can’t decide between two agencies with similar qualifications, prices, and services, you can start from “experience” and choose an agency that has an earlier time and year of application. Agencies with a large number of registrations, experienced agencies, and well-versed industry operating rules can not only better protect the legitimate rights and interests of their partners, but also greatly increase the registration rate~