After many years of having his Chinese translation name registered, American basketball legend Michael Jordan suddenly made a "high-profile" accusation against Chinese sportswear manufacturer Qiaodan Sports Co., Ltd. for infringing on his name rights, causing a stir. There was an uproar.

It was reported on February 22, 2012 that former NBA superstar Michael Jordan had filed a lawsuit in a Chinese court against China Jordan Sports Co., Ltd. for infringement. He said the company was using his name without his consent.

Jordan said in a statement: "I feel very sad when I learn that other companies are using my Chinese name, jersey number, and even trying to use my children's names for commercial activities without my permission. "I am disappointed. The purpose of this action is to protect the name rights and brand I own."

In order to win the lawsuit, Jordan made careful preparations. A partner at Beijing JunHe Law Firm told reporters that Jordan had already entrusted the firm to handle this case. After several months of preparation, they had enough evidence to prove Jordan Sports' infringement.

Qiaodan Sports issued a statement saying that as of noon on February 23, 2012, our company has not received a response notice from any domestic court.

The full text of "Public Statement of Jordan Sports Co., Ltd." is as follows:

To friends from all walks of life:

Regarding the relevant media’s discussion of the American basketball player Mr. Michael Jordan Regarding the lawsuit against our company, we declare as follows:

1. Our company is highly concerned about this incident. However, as of noon on February 23, 2012, our company has not received any notice of response from any domestic court.

2. The Chinese "Qiaodan" is a registered trademark that our company has applied for registration in accordance with Chinese law and enjoys exclusive rights. The legal use of the registered trademark is protected by Chinese law.

3. Our company has always advocated the spirit of sports since its establishment. While operating the company with integrity, it has continued to support the development of my country's sports industry.

We will actively pay attention to the development of the situation. If there are further developments, we will provide further explanations to the society through our company's official website. We would like to thank friends from all walks of life for their attention to this incident and Jordan Sports.

Qiaodan Sports Co., Ltd.

February 23, 2012

In the end, after a court trial, American Air Jordan lost the lawsuit, and the trademark dispute ended in a low-key manner. .

In early 2012, as the spokesperson of Air Jordan, former American basketball player Michael Jordan took Jordan Sports to court, believing that the "Jordan QIAO DAN" trademark would confuse consumers with his name Jordan, thus infringing The right to his name. Qiaodan Sports believes that the Chinese "Qiaodan" is not Michael Jordan's name, but is just one of the usual translations in Chinese media. Michael Jordan has never used "Qiaodan" as a trademark for goods, so it does not constitute an infringement of Michael Jordan's name rights.