From 65438 to 0968, Calvin Klein and his childhood playmate Barry Watts started a business together, dealing in coats and men's suits, and later expanded to jeans, underwear and jewelry. It is natural that perfume went on the market in the mid-1980s. Calvin Klein Cosmetics Company was founded in 1985, producing the perfume "Puzzle". Calvin Klein is known as a "master of life art" because his design ideas all reflect the social trends and the changes of people's moods at that time. In addition to the success in time, Calvin Klein's achievements in perfume are also very impressive. CALVIN KLEIN is famous for creating "American style", but his continuous efforts have made American style more modern and perfect, and he has made a positive response to the changes in American social atmosphere and people's lifestyle.
Minimalist style is Calvin Klein's "registered trademark" in design, and it is also a popular trend at present. But when minimalist style is no longer a popular trend, will it change? When answering this question, the confident Calvin Klein once said, "I think my design philosophy tends to modernism, and I will continue to focus on aesthetics-I tend to emphasize a pure, simple, relaxed and elegant spirit. I always strive to be pure, sexy and elegant, and also strive to be unified in style and loyal to my dreams. I think people will know more about what I want to present, and they will appreciate it and respond positively.
Calvin Klein is a designer with a keen sense of fashion, and underwear style has been very popular in recent years. Calvin Klein is the first to introduce an asymmetric skirt with a new length and a knee-length skirt, and his design is the guarantee for fashion buyers to sell well and be popular. At the end of the century, Calvin Klein thought that the future fashion would tend to be more and more casual and elegant, and pay attention to highlighting the advantages of figure in the refreshing and concise outline.
Calvin Klein is not only a master of fashion design, but also a master of business sense of smell and advertising creativity. In the late 1970s, he entered the cowboy clothing industry, and hired BrookShields, a young actress who was just an adult at that time, as the advertising girl of his cowboy clothing. This is the beginning of many controversial advertisements of Klein: Young shields shook her hair, put her hand gently on her hip, and made a smell with a very magnetic voice.
A global advertising slogan: "There is nothing between Calvin and me" (Calvin and I are very close) implies that she wears underwear! The cowboy clothing industry in the 1980s was not very dynamic, and Klein took this opportunity to show his talents in underwear and perfume industry.
From then to now, the perfumes such as obsession, escape, eternity, CKOne, CK Be and contradiction launched by CK Company have been loved by consumers without exception, and all kinds of advertisements that have aroused public opinion have contributed.
An important style of Klein's products is sexy, so this feature is fully displayed in his advertisements: his advertisements often use nude portraits to create perfect and artistic images; However, Klein sometimes plays some "edge balls". For example, in her underwear ads, a female model who looks like an underage girl posed with erotic buttocks, which caused great controversy and was interfered by the British Advertising Standards Agency. There are many kinds of sexiness in Calvin Klein's concept, so recently his advertisement has been replaced by a group of energetic, young, healthy and smiling young people. That kind of enthusiastic charm can easily capture the hearts of consumers.
Calvin Klein said that he would design clothes for modern women who are active in social life and family life, and find a balance among them. "They are a group of women who value their hearts and look kind, but don't have much time to spend in front of the mirror. They want a relaxed, casual and elegant dress, which I believe is the trend of fashion in the future. In terms of appearance, Calvin Klein is fresh and natural, beautiful and moving, not an illusory charm. "
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