According to the principle of authenticity: if it meets the following points 1 and 2, it can be called genuine and authentic; if it only meets point 1 but not point 2, it can only be called an imitation; if 1, 2 If you are not satisfied at all, it is purely fake.

1. Produced by authoritative regular enterprises or by designated units recognized by the state;

2. Product quality and performance meet the standards specified by relevant departments and pass inspection;

3. From the analysis of shoe label information:

1) The genuine logo is very smooth, while many fake labels will be printed jerky and deformed;

2) Pay attention to the letters and the alignment of letters in each part, and the alignment of letters and numbers;

3) Pay attention to the format of the barcode. The real mark only has two thicknesses of lines;

4) Size column The letter spacing of parts of US, UK, EUR, and cm should be roughly equal;

5) Is the spacing of letters in the URL column even? A large number of false tags will cause uneven spacing;

6 ) Of course, there must be a UPC code, and the spacing between letters and numbers in a line of the UPC code must be equal.

Here, let’s popularize the knowledge about genuine and imitation shoes. This is also the true meaning of identifying the authenticity of the product. , for reference, I hope it will be helpful to everyone. That is, after the factory makes the finished product, it must inspect the quality of the finished shoe. Only if it meets the standards can it be circulated and distributed. Defective shoes that do not meet the standards are sold to the society as commercial supplies.

In addition, the outsole of genuine shoes also has strict requirements on the materials used: the outsole of genuine shoes is made of natural rubber, with a rubber content of not less than 38%; imitation shoes and most cheap shoes are made of natural rubber. The outsole is mostly made of recycled rubber, with a rubber content of only about 15 to 20%. Taking common products as an example, rotate the soles on a high-speed grinder. If the soles feel sluggish and have less dust, they can be judged to be genuine; if they feel smooth and have a large amount of dust, they can be judged to be imitations.

Extended information:

NIKE is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand. Its original meaning in English is the Greek goddess of victory, and its Chinese translation is Nike.

The Nike trademark pattern is a small hook. Nike has always regarded it as its glorious mission to inspire every athlete in the world and provide them with the best products. Nike's pioneering air cushion technology brought a revolution to the sports world. Sports shoes manufactured using this technology can protect athletes' knees well and reduce the impact on the knees when they land during strenuous exercise.

On June 8, 2016, the "2016 BrandZ Top 100 Most Valuable Brands in the World" was announced, with Nike ranking 24th.

On September 8, 2016, Apple joined hands with Nike to officially launch the second-generation Apple Watch second-generation product.

On March 15, 2017, the March 15 party was exposed. Nike Hyperdunk08FTB (SKU: 869611-001) basketball sneakers were found to have incorrect air cushion descriptions.

Reference materials:

Nike Baidu Encyclopedia