Trademark transfer is a quick way for many companies to obtain registered trademarks, but many users confuse trademark transfer with trademark transfer, thinking that both are transfers of trademark rights. So what is the difference between trademark assignment and trademark transfer?

1. Trademark transfer is the result of voluntary transfer between the buyer and the seller. The seller hopes to solve the problem of unused trademark by transferring the trademark and seeks the value of the trademark itself. The buyer wishes to acquire exclusive rights to the trademark by purchasing it and operate directly on the original visibility of the trademark for both parties. It's a win-win situation.

Whether the trademark transfer is forced to be transferred if the buyer and seller are willing, so the starting point of the transaction is completely different.

2. After the trademark is transferred, previous infringements can no longer be claimed, and the ownership of the trademark rights will be after the expiration of the approval announcement period.

Trademark transfer has retroactive effect, that is, the heir can claim infringement rights before the transfer.

3. The transfer of a trademark shall have legal effect from the date when the objective fact of the transfer occurs, and the heir may obtain the exclusive right to use the trademark on that date.

Before you can enjoy the exclusive right to use a trademark, the transfer of a trademark must be strictly reviewed by the Trademark Office, and the trademark must be announced without objection.