According to the provisions of the Trademark Law, if a trademark needs to continue to be used after its expiration, it shall be renewed within 12 months before its expiration. If it is not handled within the renewal period, it may be extended for six months. If it is not handled at the expiration date, the registered trademark will be cancelled.
Therefore, the trademark registrant must complete the renewal within 12 months before the expiration. Although there is still a six-month extension period to renew the insurance, a part of the late payment fee must be paid during the extension period. In order not to increase these unnecessary selection costs, it is obviously more appropriate for many enterprises and individuals to renew trademark registrants in advance.
If a trademark is cancelled by the Trademark Office because it is not renewed in time, then others can register the trademark. According to the principle of applying for a trademark first, whoever submits the application first belongs to him. Therefore, once a trademark is registered by others after it expires, the impression and reputation accumulated by the trademark brand will disappear.
In addition, updating has additional advantages. As we all know, trademarks belong to intangible assets. As long as it is used well, the value of a trademark may be greater than tangible assets. Moreover, a trademark is more than ten years. As long as it is renewed on time, the exclusive right to use a trademark can be renewed. After the continuous use and publicity of enterprises, trademarks will accumulate a certain popularity and reputation. The longer a trademark is used, the higher its value and the easier it is to become a well-known trademark.
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