Wangzhe is a mid-range brand, quasi-second-tier, equivalent to Hongtao’s positioning.
Shuncheng Enterprise (annual total sales: approximately 4.5 billion)
Its brands: Shunhui, Senni, Wangzhe, Baite, Juncheng, Meitao
Hongwei Enterprise (annual total sales: about 3 billion)
Its brands: Hongyu, Hongtao, Wells, Kamiya, Itetao