1. The design of the emblem skillfully combines the characteristics of China and Beijing with the elements of the Olympic Movement.
"Chinese Seal Dancing Beijing" takes seals as the main form of expression, and combines traditional China art forms such as seals and calligraphy with sports characteristics. After artistic exaggeration and deformation, he skillfully turned into a human figure running forward and dancing to meet victory. At the same time, people's modeling looks like the charm of the modern word "Jing", which contains a strong China charm. This work conveys and shows four layers of information and significance:
(1) China culture. Taking the seal (Xiao Zhuan), the symbol of China traditional culture, as the expression of the main pattern, the seal appeared in China as early as four or five thousand years ago. It is a traditional cultural and artistic form with a long history in China, and it is still a widely used expression of social integrity, which means that Beijing will realize its solemn promise of "hosting the best Olympic Games in history".
(2) red. Red is a traditional festival color in China, and it has been chosen as the benchmark color of main patterns. Red has always been regarded as the representative color of China, the color of our national flag and the great people and country of China. Therefore, the main color of the logo is red, which represents the country, celebration and traditional culture.
(3) Welcome friends from all over the world to China. The work represents that Beijing is welcoming athletes and people from all over the world to gather in Beijing with the attitude of reform and opening up, vividly expressing Beijing's enthusiasm and sincerity in welcoming visitors from all directions and conveying the Olympic concept and spirit. The works are rich in connotation, which shows that China welcomes people all over the world with open arms.
(4) Sprint to the limit, create brilliance and carry forward the Olympic spirit of "Faster, Higher and Stronger". The modern Olympic movement has always emphasized athletes as the core, and the emblem "China Seal Dancing Beijing" embodies this principle. The image of the athletes in the seal is both rigid and flexible, friendly, full of China culture and dynamic.
2. The font design of the emblem adopts the style of Han bamboo slips in China, with unique design.
The font of the emblem work "Chinese Seal Dancing Beijing" adopts the style of Han bamboo slips (bamboo slips of Han Dynasty), which organically integrates the strokes and charm of Han bamboo slips into the font of "Beijing 2008", which is natural, concise and fluent, and integrates with the emblem graphics and the Olympic rings. Fonts not only meet the purpose of market development, but also coordinate with the pattern style of the main logo to avoid being used in the overall logo registration and standard font registration in the future. 3. The overall structure of the emblem is proportional to the independent structure.
After repeated scrutiny and revision by experts, the layout and proportion of the three parts of "Chinese Seal Dancing Beijing", namely, Chinese Seal, Simplified Chinese Version, "Beijing 2008" and the Olympic rings are almost perfect, especially the Chinese seal part. At the same time, when each part is used independently, the proportion is still reasonable without losing coordination.
4. It is beneficial to the application and market development of the future image landscape.
From the extended design of "Chinese Seal Dancing Beijing", it can be seen that it contains good and great potential in urban landscape layout and venue environment layout.
China Seal-This is the emblem of the 29th Olympic Games held in Beijing in 2008. She seems to be printed, like "Beijing" instead of "Beijing", chic and elegant, full of tension, meaning dancing Beijing; She is a symbol of Han culture in China, with China spirit, China style and Chinese charm, symbolizing the open, energetic and hopeful image of China. She embodies the concept of New Beijing and Great Olympics and the connotation of Green Olympics, High-tech Olympics and People's Olympics, and reproduces the Olympic friendship spirit of peace, progress, faster, higher and stronger.
China Seal-This is1300 million China people's commitment to the whole world. With this seal, it means that we once again solemnly promise to the world with the most solemn and sacred etiquette in China to make the Beijing 2008 Olympic Games the best in history, which is the integrity and dignity of the people of China. From this moment on, dancing Beijing opens its arms and presents an open posture; From this moment on, dancing Beijing welcomes friends from all over the world with open arms; From this moment on, dancing Beijing opens its arms and dances with the world. Description of the emblem of Beijing 2008 Olympic Games
There is a story behind every emblem.
This story is full of enthusiasm and expectation from China and Beijing. This emblem records China's commitment to the world. This is "Dancing Beijing", and this is the emblem of the Beijing Olympic Games.
milestone
"Dancing Beijing" is a milestone of the Olympics. It is a classic China chapter in the Olympic epic, which engraves the spirit of the Chinese nation, writes the meaning of ancient civilization and casts the character of Chinese people. It is concise and profound, showing the evolution and development of a city; It is dignified and romantic, reflecting the thoughts and feelings of a nation. On the way to "Beijing 2008", people will meet in Beijing, get together in China and meet people here.
promise
"Dancing Beijing" is the symbol of China. This "China Seal" is engraved with the oath of a country with a population of1300 million and 56 nationalities to the Olympic Movement; Witness a nation with ancient civilization and modern style's admiration for the Olympic spirit; It represents the aspiration of a future-oriented city for the Olympic ideal. It is a symbol of honesty; This is a sign of self-confidence; This is a solemn and sacred commitment made by Beijing, the host city of the 29th Olympic Games, to the whole world and mankind. The emblem is based on the creativity of the sages and the image of lithograph, with the theme of "Sincerity, stone opens the door", expressing the respect and sincerity of the people of China for the Olympic Games. When we solemnly print this "Chinese Seal", it means that China in 2008 will show the world a magnificent picture of "peace, friendship and progress" and will play a passionate movement of "swifter, higher and stronger" for all mankind.
picture
"Dancing Beijing" is the face of this city. It is an image, showing the oriental thought and national charm presented by Chinese characters; It is an expression that conveys the unique humanistic characteristics and elegant character of Chinese civilization. Inspired by China's calligraphy, the word "Jing" in Beijing has evolved into a dancing human body, which embodies the concept of "New Olympics" in one fell swoop. The calligraphy "Beijing 2008" condensed thousands of expressions of China people about the Olympic Games into simple strokes with the charm of Chinese characters. When people savor the profound connotation and charm of Chinese character engraving, a "new Beijing" is born.
beautiful
"Dancing Beijing" is the color that China people advocate. In this sign, red is interpreted particularly strongly, and passion is publicized particularly unrestrained. This is China people's praise for auspiciousness and beauty, and this is China people's interpretation of life. Red is the color of the sun, red is the color of the flame, and red represents life and a new beginning. Red is a happy mood, a symbol of vitality, and China's blessing and goodwill to the world.
hero
"Dancing Beijing" calls for heroes. The Olympic Games is a stage for heroes, miracles and glory. On this stage, every participant is an indispensable role. This powerful and dynamic shape is a life poem written by all participants with enthusiasm, emotion and passion, and an oath of every participant to contribute strength and wisdom to the Olympic Games. Olympic heroes have inherited the essence of combining sports and culture in the Olympic movement. They cheered for Olympic athletes and art.
spirit
Dancing Beijing is an extension of Chinese totem. The running "human" shape represents the beauty and glory of life. Beautiful curves, like the winding body of a dragon, tell the past and future of a civilization; It is like a river, bearing a long history and national glory; It is like blood, surging with the vitality of life. In his dance, the sports connotation of "athlete-centered" and "people-oriented" has been artistically analyzed and sublimated. Sing if you don't say enough; Lack of songs and dances. Vibrant Beijing is looking forward to the carnival in 2008, and the Olympic Games is looking forward to all mankind dancing with it.
invite
"Dancing Beijing" is a kind invitation. The open arms in the emblem show that China is opening its mind and welcoming people from all countries and regions to join the Olympic Games, which is a grand ceremony of "peace, friendship and progress" for mankind. "It's a great pleasure to have friends coming from afar", which is a portrayal of the friendly and hospitable China people's mood and a sincere expression of Beijing. Come to Beijing to learn about the historical features of this city and feel the modern atmosphere of this country. When I came to Beijing, * * * enjoyed every joy of this city and experienced the vitality of this country. Come to Beijing, let's weave a peaceful and beautiful dream together in 2008.
The Olympic torch is a hand-held torch approved by the International Olympic Committee to burn the Olympic flame. The Olympic torch is the carrier of the Olympic flame. From the 11Olympic Games in 1936, every Olympic Games has produced a torch that embodies the cultural characteristics of the host country and meets the high-tech requirements, and has become an important legacy of the Olympic Movement.