1. Regional naming method: link the brand of cashmere products with place names, so that consumers can trust the region and then generate trust in the product; 2. Corporate naming method: the name of the cashmere brand can Directly using the name of the company to name it will form a brand as the company continues to grow. The company naming method can focus the fame and influence on the company itself, and can drive the development of brands other than cashmere; 3. Naming method by year: based on the year Or using words related to the era as a brand name can make consumers aware of our historical accumulation and strength, build trust among consumers, and increase the weight of the brand.

Looking at the successful brands on the market, they all have amazing brand names. In the early stages of product marketing, the effect of the brand name may be slow, but as time goes by, a good brand name will slowly accumulate and form a profound cultural connotation, thereby producing an intangible value effect on the enterprise and improving it to corporate image.

Cashmere sweater brand naming method 1:

Naming a cashmere sweater brand based on the region refers to linking the company's product brand with the place name, so that consumers can trust the region and then generate Trust in the product. The Tsingtao brand beer is a product named after a place. When people see the word Qingdao, they will think of the city's magnificent scenery of "red tiles, yellow walls, green trees, blue sea and blue sky", making consumers identify with Qingdao. On the basis of the recognition of Tsingtao Beer.

Cashmere sweater brand naming method 2:

The company name is the name of the cashmere sweater brand. Using the company name method to name the product brand is conducive to the formation of product brands and corporate brands that promote each other. , to achieve the purpose of effectively improving the corporate image.

Cashmere sweater brand naming method three:

Trace the historical origins to name the cashmere sweater brand, and use the historical origins related to the product as an element of product brand naming, so that consumers can The product generates an authentic sense of identity, and the time and space method is used to determine the brand. It can quickly gain the favor of consumers with the help of the profound connotation given by history to the brand.

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