Before an enterprise applies for trademark registration, in order to understand the specific circumstances of trademark registration and improve the success rate of registration, it usually conducts a trademark query. It may seem simple to look up the table, but in fact there are many things that need to be understood. Trademark query requires What to pay attention to?

1. Words that lack distinctiveness or are prohibited by trademark law cannot be searched to determine whether their application for registration can be approved.

2. If there are identical or similar trademarks that have been previously applied for and have not yet been entered into the Trademark Office database at the time of query, the search results will not be reflected because the two are close in time.

3. If the inquiry report provides several trademarks that may be similar, the agent only makes an analysis based on general examination standards and experience. His opinions are for reference only and do not represent the examination opinions of the Trademark Office. .

4. For combination trademarks, if only a part of the trademark (such as Chinese or English) is queried, and other parts of the actual applied trademark (such as graphics) are the same or similar to someone else’s registered trademark, it will also lead to The trademark was rejected as a whole.

5. The client only provided the name of the trademark during the inquiry, but due to differences in font, color, structure or arrangement in the trademark design draft provided during the actual application, the inquiry results will not be complete. Reflect the same or similar degree. When conducting trademark inquiries, due to the design characteristics of the trademark logo, many results cannot completely reflect the same or similar degree, requiring the applicant to conduct a large amount of analysis or even market research.