Analysis of Baisuishan's "Love You Through Time and Space"

1. Advertising source: First of all, its brand design concept is reasonable and easy to understand. Baisuishan's slogan is "Nobles in the water, Baisuishan" Suishan." Whether it is from the advertising design of the first or second part, it reflects the aristocratic temperament everywhere.

2. Advertising information: Compared with the first advertisement, the replaced concept in the advertisement is to compare the water of Baisui Mountain to this alternative love letter, which means "classic, romantic, unforgettable, and eye-catching" . In the second part, the advertisement changed this theme to be more specific: "Love You Through Time and Space", making the advertisement more story-telling and logically continuing the story of the previous part, deepening the viewer's understanding of Baisuishan. unique impression.

3. Advertising information: In today’s complex and changing consumer market, the idea of ??Baisuishan can well show its uniqueness to the market and make the consumer group feel novel. At the same time, the project also reveals the aristocratic concept of the brand, making the market space broader.

4. Target audience theory: Baisuishan can use the traditional method of attracting the attention of the public: love story, with the theme of "traveling through time and space, continuation, love." to make the public more receptive and full of interest in advertising stories curiosity, and at the same time, it suddenly highlights the transmission of the brand between people, which is enough to leave an unforgettable impression on the audience.

5. In terms of audience understanding, when planning the overall content of advertisements, the methods adopted are mainly modern and acceptable, that is, in the process of emotional pursuit. At the end of the advertisement, you find the person you love on the beach, directly conveying the theme of the advertisement to the audience. The theme and content are the same, so that the audience can understand and digest the advertisement in a consistent manner.

6. In terms of audience acceptance of advertising, advertising planners are generally accustomed to faceting the products they launch in terms of acceptance levels. If a reasonable advertising planner wants his product to have a great impact on the market, he must clearly understand his own positioning, or bring the audience into the advertisement in a special way. This is the novelty and the surprising point, changing the positioning of oneself. The changing times of catering to new trends in new ways are not just changes in the name, appearance or even price of the brand. These are just superficial changes. The real meaning of change is to make the eyes of the audience and customers shine, and at the same time, they feel shocked in their hearts.

7. As an indispensable commodity in daily life, mineral water’s consumption values ??are easily different. While increasing value, advertising planners use exquisite and even unforgettable images to tell viewers and consumers that Baisuishan is worthy of this price-level status. But at the same time, the consumption concept expressed by Baisuishan is also very popular and provides purchase opportunities. While other brands focus on showing their differences, Baisuishan's advertising has begun to cultivate consumers' memories and emotions for them. From the side, the advertisement not only reflects the brand reputation and height of Baisuishan, but also tells us that these consumers are also a group with individuality and elegance.

8. In terms of the overall picture of the advertisement and the plot design of the story, the elegance of the picture, the nobility of the background characters, and even the nobleness of each frame are the same as the noble theme.

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