Beijing.

Yanjing Beer was founded in 1980 and is headquartered in Beijing. It is a beer production enterprise. Yanjing has become one of the largest beer enterprise groups in China. In 2009, the beer production and sales volume was 4.67 million liters, ranking among the top eight in the world in terms of beer production and sales, with sales revenue of 13.308 billion yuan, profits and taxes of 2.998 billion yuan, and profits of 865 million yuan.

Yanjing Beer has gone through multiple processes to select high-quality barley, pollution-free mineral water 300 meters underground in the Yanshan Mountains, pure high-quality hops, and typical high-fermentation yeast. It spares no effort to pursue technological leadership and always serves Chinese tastes. To persist and sincerely create Chinese beer.

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Development history

After 30 years of rapid and healthy development, Yanjing has become one of the largest beer enterprise groups in China. In 2009, the beer production and sales volume was 4.67 million liters, ranking among the top eight in the world in terms of beer production and sales, with sales revenue of 13.308 billion yuan, profits and taxes of 2.998 billion yuan, and profits of 865 million yuan.

In 2009, Yanjing developed into a company with tangible assets of 15 billion yuan. The total goodwill value of Yanjing's trademarks in 2009 was 22.952 billion yuan. The goodwill value of its sub-brands Liquan Beer and Huiquan Beer was 3.324 billion yuan respectively. and 2.590 billion yuan.

On August 10, 2005, Yanjing became the first domestic beer sponsor for the 2008 Beijing Olympic Games. The Yanjing brand ranked 37th in the 2010 "Top 500 Chinese Brands" compiled by the World Brand Value Lab, with a brand value of 26.577 billion yuan.

Baidu Encyclopedia-Yanjing Beer