Is it easy to register a graphic trademark?
However, because graphics are not conducive to calling and spreading, and it is more difficult to query, the success rate of trademark registration will be lower than that of words.
The reasons why graphic trademarks are difficult to pass are as follows:
The retrieval of 1. graphic trademark is very difficult. Without a direct retrieval method, there will be omissions in the retrieval and the registration success rate will be low.
2. Because the review is done manually, the review time and cycle of graphics will be longer. The issuing time in word mark is about 9- 12 months, but the graphic trademark is usually more than one year.
3. When staff check graphic trademarks, there are too many human factors. Unlike word mark, they can check according to the standard. The examination results of different examiners will not be much different, but it is difficult for graphic trademarks to be consistent.
Although the graphic trademark is not easy to pass compared with word mark, once it is successfully registered, its value will be higher than that of word mark. Due to high awareness, the publicity and expression of corporate culture is more intuitive and vivid. So we often see that trademarks are jointly registered by words and graphics. When registering a trademark, we should combine the characteristics of the enterprise and the industry and strive to leave a deep impression on people. If it is a combination of text and graphics, the success rate of separate registration will be higher.
The above is about "Is graphic trademark registration easy to pass?" If you still have questions about the graphic trademark registration application, please log in to the Intellectual Property Customer Service, and they will give you detailed answers.