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Can brands use trademarks?

If a certain brand has distinctive features, is easy to identify, and can be distinguished from other people’s products; and if the applied trademark will not conflict with other people’s previously acquired legal rights, the party concerned may apply for a registered trademark to the The Trademark Office submits the application form, trademark drawing and other materials.

Legal Basis

Article 6 of the "Trademark Law of the People's Republic of China"

Products that must use registered trademarks under laws and administrative regulations must When applying for trademark registration, if the registration is not approved, it shall not be sold in the market.

Article 7

When applying for registration and use of a trademark, the principle of good faith shall be followed. Trademark users shall be responsible for the quality of the goods on which their trademarks are used. Industrial and commercial administrative departments at all levels should use trademark management to prevent behaviors that deceive consumers.

Article 8

Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, colors Combinations, sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.

Article 9

The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others. The trademark registrant has the right to indicate "registered trademark" or registered mark.