Some brands and operators operate independently. When some operators see that your brand is valuable, they will find the brand holder for cooperation. After signing a series of agreements, the operator obtained the agency rights for the brand. The brand holder will receive an agency fee from the operator. In the future, operators will spend most of their time on brand promotion, and customers will purchase directly after mastering the brand. However, there are still many disadvantages to this business. To which party does the future value of the brand lie, and how to distribute the rights and interests obtained by the brand, is the cause of trademark disputes.

During the transaction process, both parties may see immediate benefits, which greatly ignores human nature itself. This kind of interest issue will eventually return to the relationship between people. There will be conflicts between people, especially on such issues of interest, where differences will be more reflected. In the early stages of the trademark war issue, both sides were running away from the disagreement. However, once such differences accumulate, they will explode, causing not only loss of rights and interests, but also immeasurable losses to the value of the brand or trademark.

In the early stages of product promotion, some companies spend a lot of money and energy on trademark promotion. Some brand holders do not unilaterally hand over the brand to one party for application, but instead sign usage rights with other operators. When the value of a brand is reflected in one party, the value of the other party will gradually increase. At this point, the party who signed the agreement first is not satisfied. The value of money and energy they pay for branding is simply cheaper than other operators, so these companies will fight over their trademarks and patents.

After obtaining the rights to use trademarks and patents, some operators vigorously promote the brand, prompting the brand to get better feedback in the market and gain huge profits. Those profits may have exceeded brand owners and operators' forecasts. At this time, the brand holder will consider the original distribution of interests. Operators try their best to avoid this problem, because this situation will not only affect the interests of the operator, but also accumulate some business reputation. Internet marketing channels. The brand core team will also be affected, and these commercial rights and interests will also become the subject of trademark disputes. Breaking point.

The first part of resolving the current trademark battle is to discuss the distribution of benefits privately again without affecting the specific rights and interests of the trademark.

If this method cannot solve the problem, it can only be solved through legal channels. However, there is much evidence to marshal when dealing with this commercial issue. As a result, brand value may be affected over a long period of time. How to resolve the trademark and patent war requires the joint efforts of the legislative and judicial departments.