Basic concepts of Amazon:

1, exposure impression = exposure: refers to the number of times your pictures and links appear in front of users.

2. Exposure rate: refers to the number of times the website is displayed in the unit time category.

3. Clicks: The data of users' clicks on the website is used to measure the traffic of the website.

4. Number of views (total visits PV): refers to the number of customers who visit the store page. For example, there are two pictures on our website page. Once a user clicks on the website page, there will be three clicks on the server, one is the number of clicks on the website page, and the other two are because there are two pictures on the website page, which means that each picture is an independent file in the webpage.

5. Visitor Sesions, that is, visitors UV: It refers to how many different users visit your website in a day, and an independent IP is only a visitor no matter how many times it is listed.

6, click rate = clicks/impressions, that is, CTR = clicks/impressions.

7. Bounce rate: refers to the percentage of visitors who leave the website after visiting only one page. Bounce rate = the number of visits leaving the website after visiting only one page/the total number of visits. The lower the bounce rate, the better the traffic quality, and the more interested users are in the content of the website.