(1) Bifurcated graphics make background and graphics appear alternately and become a meaningful whole.

(2) Different spatial figures, using two-dimensional space to shape three-dimensional space, form spatial contradictions.

③ Constant diagram. When the physical characteristics of the perceived object change, the perceived image will not change accordingly. The stability and invariance of this perception is called constancy. For example, no matter how tilted a glass of wine is in life, the wine in the glass is always horizontal.

2. Advertising trademark graphic design requirements

Trademark is the eye of print advertisement and an important element of the overall image. Commodities exist as soon as they are born. It can shape the image of goods or enterprises, and it is the most effective and reliable symbol of goods and enterprises. Trademarks have the function of guiding people to buy, develop and consolidate the market, such as Haier, Lenovo, Nike and other famous trademarks.

3. Graphic design requirements for advertising illustrations

Illustration uses visual art language to spread information, which has the characteristics of image, concreteness and directness, and is an easy-to-understand expression. The content of illustrations must closely focus on the theme of advertisements and highlight the individual information of commodities.

The basic requirements of advertising illustration design are: simple and simple visual effect, innovation, vividness, interest and pertinence. Only by choosing advertising objects according to the content of commodities and designing targeted illustrations according to the needs of advertising objects can we succeed, and only by conforming to the advertising theme can we have credibility.

Advertising graphic design can not blindly pursue novelty and strangeness, but can use simple or easy-to-understand graphics to achieve strong visual impact. I hope you can learn more about the works of home design masters and find inspiration.