In fact, Cha Yan Yuese has previously caused controversy due to the issue of "inappropriate advertising language and disrespect for women". In February 2021, some netizens questioned Cha Yan Yuese's label on the product packaging: "There are many beauties buying milk tea. If you happen to meet one, you can tell our friends in a low voice that I picked up a basket." This sentence is suspected of objectification female.

Subsequently, Chayan Yuese issued a statement on its official Weibo. In the statement, the Changsha dialect theme of Chayan Yuese’s noble cup was due to the improper construction of the Changsha slang "picking up baskets". We apologized for the bad impression and stated that we would immediately recall this batch of Changsha dialect-themed mugs. We would also seriously reflect on the reasons behind this incident and make improvements in all aspects such as creative standards, creative management, and product management.

In response to the "Tea Yan Yuese advertising creative being suspected of insulting women", People's Daily Online commented on its official Weibo "People's Daily Online Commentary" that brand marketing must also grasp the boundaries of humor. Comments pointed out: "When brands do publicity and marketing, they all have themes they want to express, but advertising is for everyone, so it is natural to consider the feelings of most people. We cannot ignore the possible social consequences for the sake of publicity effect. Influence.

There is nothing wrong with being creative and clever in marketing, but the bottom line must not be exceeded. Adhering to laws and respecting public order and good customs is the red line and the bottom line. Any method or routine that attempts to challenge the public's bottom line and break through the boundaries of humor will Not only does it not add color, but it will have the opposite effect. "

Cha Yan Yuese has opened three stores in Nanjing, and there is no English signboard of "SexyTea" in the Xinjiekou store. In addition to the well-known classic female image logo on the two outer walls of the newly opened Aqua City store, there is also the English word "SexyTea" below the logo.

Tea Yanyese is originally the representative of Chinese milk tea in everyone's mind, with a strong classical charm. The English expression of "SexyTea" seems inappropriate and inappropriate. Although "Sexy" has many different meanings and can express "attractive", etc., there are so many English words to choose from. Why do you have to choose such a word that has little connection with the brand characteristics and can easily cause misunderstandings? .

Tea Yanyese is originally the representative of Chinese milk tea in everyone's mind, with a strong classical charm. The English expression of "SexyTea" seems inappropriate and inappropriate. Some netizens expressed their incomprehension. Although "Sexy" has many different meanings and can express "attractive", etc., there are so many English words to choose from. Why do you have to choose such a word that has little to do with the characteristics of the brand? It is also a word that can easily cause misunderstandings.