When it comes to independent brands of domestic theme parks, Chimelong, OCT and Fante are undoubtedly the representatives of domestic strength, and their scale and influence are increasing day by day. Then the question is, what is the annual tourist reception volume of Changlong, OCT and Fante? Entertainment Express specially collects, sorts out and analyzes relevant data for readers.
Changlong group
The number of tourists in the future is 654.38 billion, Guangzhou, Zhuhai, Qingyuan and Hainan!
As a domestic unlisted domestic tourism leading enterprise, Chimelong Group did not explicitly disclose its annual total tourist volume, but this Chimelong tourist volume is one of the main focuses of the industry. Amusement Express specially collects and sorts out the tourist reception data of Chimelong for the reference of the industry.
Guangzhou Changlong
At present, there are complete statistics on the tourist reception of Changlong Group, which is a global theme park survey report jointly released by TEA and AECOM in the United States. Recreation Express has sorted out the tourist volume of Changlong Group in recent five years as follows:
Judging from the above data, Chimelong Group began to enter the top ten of the global theme parks list in 20 14, and the number of visitors jumped from116.72 million to 3103.1000 million, almost tripling in the next five years.
Judging from the year-on-year growth rate, Chimelong Group has maintained a high double-digit growth rate in the past five years, while OCT and Fontaine both entered the top ten in the world earlier than Chimelong Group.
Chimelong's strength and influence in the field of domestic theme parks are obvious to all in the industry. At present, it is close to two tourist attractions, Guangzhou and Zhuhai, creating billions of dollars in revenue and tens of millions of tourists every year. According to media reports in, Changlong Group's operating income is about 3 billion yuan, and the annual tourist reception volume far exceeds 30 million.
According to the data of Guangzhou Tourism Bureau, during the May 1 ST period, Changlong Tourist Resort received a total of 239,700 tourists, up 7.44% year-on-year, with an average daily reception of nearly 80,000 tourists.
At the provincial tourism work conference in, the report of the provincial tourism work conference in shows that Hengqin Changlong International Ocean Resort has received more than 40 million tourists since its opening three years ago. Among them, the Hengqin Chimelong Project, which was only opened for 9 months on 20 14, received 8 million tourists.
Su, director and vice president of Chimelong Group, said at the Guangdong Provincial Global Tourism Work Conference that it has become a world-leading theme holiday enterprise.
But in fact, Chimelong's goal is far more than that. On the morning of February 6, 2008, Zeng Yingru, Party Secretary and Director of Guangdong Tourism Bureau, led relevant business leaders to Changlong Group for investigation and discussion. Chimelong Group revealed that from New Year's Eve to the ninth day, Chimelong Resort Hotels in Guangzhou and Zhuhai received more than 2 million tourists, which was the best business performance during the Spring Festival Golden Week since the opening of Chimelong Tourist Resort Hotel. Changlong is expected to invest 654.38 billion yuan in Guangdong, and facilities and services in several scenic spots will be further improved.
In addition to Guangzhou and Zhuhai Chimelong, Qingyuan Chimelong with an investment of 30 billion yuan started construction in 20 15, which is expected to attract tens of millions of tourists every year. In June this year, Su Zhigang, the chairman of Chimelong Group, made it clear that he would invest huge sums of money to build a tourist destination in Chimelong.
The author believes that Guangzhou and Zhuhai Chimelong, which have a total annual tourist volume of more than 30 million, Qingyuan Chimelong, which is expected to attract tens of millions of people, and Hainan Chimelong, which has long-term planning, are moving towards the goal of "annual reception volume of 654.38 billion people". Although Chimelong Group has not laid out theme parks nationwide on a large scale, the Guangzhou and Zhuhai Chimelong currently opened by Chimelong are both regarded as the best theme parks in China, with the annual tourist reception ranking among the top in the world, among which Guangzhou Chimelong Water Park ranks first in the world for many years.
October
The number of tourists ranked fourth in the world for five consecutive years!
Start Happy Valley's "Billion Development" strategy!
Shenzhen OCT Co., Ltd. (hereinafter referred to as "OCT A") released the annual semi-annual report, with operating income of147180,000 yuan and net profit of 20140,000 yuan, up by 6.74% and 16% respectively. In terms of business composition, the operating income of OCT A's comprehensive tourism business was 4.675 billion yuan, down 27.438+0% year-on-year.
The author found that OCT's revenue maintained a small growth of 6.74% in the first half of the year, mainly relying on the "bailout" of real estate business, with a year-on-year increase of 39.05%. The income of paper packaging business, which accounts for a very small proportion of the business, also fell sharply by 33.58%.
OCT A's comprehensive tourism business dropped sharply by 27.3 1% in the first half of the year. How is the tourist reception? Let's first look at two sets of data: one is jointly released by the theme entertainment association (Tea and AECOM), and the other is the data disclosed by the listed company OCT A Annual Report.
According to the data released by TEA and AECOM, OCT Group ranked fourth in the global theme park visitor list for five consecutive years, and the annual visitor reception increased from 26.32 million in 20 13 to 42.88 million in 2008.
Looking at the data released by OCT A voluntarily, this data is quite different from that released by TEA, and the year-on-year growth rate is much smaller than that released by TEA.
There was little difference between the data published by the two years ago, basically below 3 million person-times. The data published by OCT A is higher than that published by TEA. However, this situation has reversed. The number of tourists announced by TEA is much higher than that announced by OCT A, with a gap of 7.88 million.
The author has noticed that there are obvious contradictions between the tourist data of OCT published by TEA and OCT A:
According to the data of 1 Tea, the number of tourists in 20 161October was 32.27 million, up by1.9% year-on-year, but the number of tourists in 20 15 was 30180,000 and 20/kloc-0.
2. OCT A data show that the number of tourists in 20 16 was 34.56 million, an increase of 5.4% compared with 20 15. However, OCT A announced that the number of tourists in 20 15 exceeded 33 million. If the number of tourists is at least 33 million, the year-on-year growth rate of 20 16 should not exceed 4.
Of course, the statistics of tourists are made by professionals, so the author returns to the tourism business of OCT. In the report of the first half of 2008, OCT A focused on Happy Valley, but only mentioned other scenic spots in one sentence. The original text is as follows:
"In terms of tourism business, it is necessary to integrate and give full play to the industrial advantages of Happy Valley chain brands, set up" Happy Valley Group ",increase the research on new formats and business models of theme parks, explore and launch new formats and products, continuously upgrade Happy Valley scenic spots, and innovatively implant domestic animation IP elements.
In the first half of the year, the company invested 654.38 billion yuan in beijing happy valley Phase IV dessert kingdom and 500 million yuan in Tianjin Maya Beach Water Park, the largest water theme park in North China.
In the first half of the year, the number and income of chain tourists in Happy Valley increased year-on-year, among which the number of tourists received increased by 13%. As the only well-known trademark in the field of theme parks in China, "Happy Valley" is officially listed as the top brand of CCTV's national brand plan.
Other comprehensive tourist resorts have also stepped up product innovation and marketing, and their operating efficiency has steadily improved. "
At present, Happy Valley is located in seven cities: Shenzhen, Beijing, Tianjin, Shanghai, Chengdu, Wuhan and Chongqing. OCT, the parent company of Happy Valley, adjusts the development strategy of Happy Valley. At the end of 20 16, OCT launched the new strategy of "10 billion development" in Happy Valley at the release conference of the new strategy of chain development in Happy Valley. In, Happy Valley Group was formally established, which indicated that the chain management of Happy Valley would enter a new stage.
Happy Valley of Shenzhen
OCT A's comprehensive tourism business income decreased by 27.3 1% in the first half of the year. What is the performance of its major attractions? OCT Group owns seven scenic spots, such as Happy Valley, splendid china Folk Culture Village, Shenzhen and Changsha Window of the World, OCT East, Happy Coast and so on. Based on the annual reception of 35 million tourists announced by OCT, what is the average number of tourists in a single scenic spot? At present, OCT has not released the tourist reception data of a single scenic spot.
Hua Qiang Fang te
The annual operating income is 3.863 billion yuan.
Forty theme parks will be built in the next few years.
In 2008, Huaqiang Fangte achieved an operating income of 3.863 billion yuan, a year-on-year increase of 65.438+04.97%. The total profit and net profit were 90 1 10,000 yuan and 748 million yuan respectively, and the scenic spot received more than 38 million tourists.
Zhuzhou fangte
On May 29th, 2008, Huaqiang Fante, a new three-board company, entered the IPO counseling period. The number of tourists received in the annual report and website was basically based on the data released by TEA and AECOM in the United States.
Huaqiang Font has been ranked in the top ten of the global theme parks since 20 13, but the number of tourists declined slightly in 20 14, and it fell out of the top ten in the world, ranking fifth in the world for two consecutive years in 20 16 and 2006.
In the past five years, the number of tourists from Huaqiang Fangte in the world is as follows:
Official website, a well-known theme park brand in China, announced that Huaqiang Fant has built and operated 24 theme parks in 15. In the global theme park survey report, Fant theme parks in various regions also performed exceptionally well, including Wuhu Fant Water Park, Ningbo Fant Oriental Painting, Zhengzhou Fant Happy World and Zhengzhou Fant Water Park.
Among them, Ningbo Fangte Oriental Painting ranked seventh in the Asia-Pacific theme park list with 3.827 million person-times. In the list of Asia-Pacific theme parks, Zhengzhou Fangte Happy World also ranked eighth with 38 1.9 million visitors. Wuhu Fangte Water Park ranks 6th among Asia-Pacific theme parks.
In 2006, the revenue of Huaqiang Fangte was 3.863 billion yuan, and there were 24 theme parks already in operation. According to this revenue, the revenue of a single theme park is less than 200 million yuan. At present, more than ten theme park projects such as Anyang, Zigong, Ningbo and Zhengzhou are progressing as planned. In the next few years, Huaqiang Fangte will build and operate 40 theme parks. What is the revenue and net profit of a single theme park in Huaqiang Fangte?
Huaqiang Fangte Financial Report discloses the following information for reference only.
Performance of some subsidiaries of Huaqiang Fangte in the first half of 2008
Performance of some subsidiaries of Huaqiang Fangte in
Foreign theme parks generally publish accurate tourist volume and business income, while domestic scenic spots are basically closed, "avoiding the heavy and neglecting the heavy". I have been a boss for more than 20 years. Only the income, expenditure and tourists of Shijingshan amusement park are open, which is clearly written in my book. No theme park in China is so open.
To evaluate a theme park, two figures are enough, one is the number of tourists and the other is business income. The average number of visitors to theme parks in China is about 3 million, and Disney and Ocean Park are the best, with millions or nearly10 million.
How many tourists are there in the seven Happy Valley under OCT? What is the total tourist volume of OCT Group? They will not be published accurately, and the published data has no practical value.
Today's OCT "stall" is very large, with an investment of hundreds of billions, but the actual effect is not as good as in the past. Because OCT is now shifting its focus from real estate to cultural tourism, I don't like this way, because it takes a long period from investing in scenic spots to making profits.
Huaqiang Fant's starting point is wrong. It divides the project into four parts: Happy World, Dream Kingdom, Movie World and Water Park, which requires tourists to spend a lot of money to play. In fact, these parks are not saturated, which increases the burden on ordinary people.
Yuan Tiejian, Senior Supervisor and Senior tourism real estate Expert of Shenzhen Overseas Chinese Town Co., Ltd.
At present, the number of tourists received by OCT Group ranks fourth in the world and first in Asia. If we use the traditional model to develop, we may need to spend a lot of money to build scenic spots. The number of tourists in each scenic spot may be three or four million, and the growth rate is very slow and the investment is huge.
Therefore, at present, we take a light asset management approach to make relevant restructuring. When cooperating with scenic spots, we have a requirement that the tourist reception volume of scenic spots should be merged into the tourist report of OCT. Instead of merging their assets, we will set up a scenic spot management company to improve the management level and realize the merger of tourist reception volume. At the same time, we will also invest in some tourist facilities so that the scenic spots can develop with us.
The establishment of Happy Valley Group will help to enhance the brand influence of Happy Valley. OCT is professionalizing various sectors. The theme park industry belongs to Happy Valley Group, and other businesses have also set up secondary groups.
In recent years, a number of domestic theme parks, such as Guangzhou Changlong and Huaqiang Fangte, have invested heavily, and international brands such as Disney have also seized the China market. With the increasingly fierce competition in the domestic theme park market, overweight theme park business has become the choice that OCT has to face. (Excerpted from Beijing Business Today)
In recent years, domestic theme parks have expanded rapidly. On the one hand, internationally renowned theme parks such as Disney, Universal Studios and Six Flags have entered the domestic market strongly, which has intensified the competition in the domestic market.
On the other hand, domestic brands such as Chimelong, Happy Valley, Fante and Wanda are also actively deploying. In the next few years, the domestic theme park market layout will be more intensive. Happy Valley, Fontaine, etc. It is planned to lay out dozens of theme parks throughout the country, and the market competition will undoubtedly become more intense, and the elimination of the industry is inevitable.