After the CCTV March 15th Party, the issue of false advertising of health care products has been exposed, but did you do it? Some medicines also have these problems!

Recently, consumers have reported that Hongmao Medicinal Liquor, as a Class A over-the-counter drug approved by the National Drug Administration, should be "purchased and used according to the drug instructions or under the guidance of a pharmacist." However, the customer service staff of Hongmao Medicinal Liquor still said that " All may drink”.

Isn’t Hongmao medicinal wine the medicinal wine that Chen Baoguo once endorsed? In the minds of many people, it is regarded as a health product...but its true body is medicine! It's medicine! It's medicine!

△An advertisement for Hongmao Medicinal Liquor once endorsed by Chen Baoguo

But the problem is that Hongmao Medicinal Liquor has been questioned many times for exaggerated publicity and sales were suspended. It seems that the problem still remains. It can be improved. Carefully (ba) carefully (gua) the health gentleman will help you further sort it out. Let’s see what are the problems with this medicinal wine you thought it was!

Customer service emphasizes “Treat the disease if you are sick, and maintain your health if you are not sick”

According to the review, Inner Mongolia Hongmao Pharmaceutical Co., Ltd., the manufacturer of Hongmao medicinal wine, was established in 2002 with a registered capital of 75 million yuan. From the end of 2006 to April 2007, after the company fully acquired the Hongmao Medicinal Liquor Factory in Liangcheng County, Inner Mongolia, the sales of Hongmao Medicinal Liquor exceeded 100 million yuan in 2008.

According to the registration information of Hongmao Medicinal Liquor with the State Food and Drug Administration, the product category of Hongmao Medicinal Liquor is Chinese medicine, and the approval number is Z15020795. However, Jiankianjian noticed that Hongmao Liquor intentionally or unintentionally weakened its medicinal properties in terms of product, marketing and packaging.

△Official website information of the State Food and Drug Administration

On the homepage of the "only official mall" website of Hongmao medicinal wine, the main functions of Hongmao medicinal wine include dispelling wind and dehumidification, replenishing qi and unblocking collaterals , relax the muscles and activate blood circulation, strengthen the spleen and kidneys, and is used for wind-cold dampness, muscle and bone pain, spleen and stomach deficiency, kidney deficiency, backache, and qi deficiency and blood deficiency in women.

△Screenshot of the homepage of Hongmao Medicinal Liquor’s “only official mall” website

Regarding this, on March 12, Jianjianjun called the official sales hotline of Hongmao Medicinal Liquor as a consumer, and the customer service said "As long as they are over 14 years old, both men and women can take it." When asked if there were any contraindications for taking the medicine, the customer service officer replied that anyone who is not allergic to alcohol, suffers from liver and kidney dysfunction, or suffers from heat syndrome can drink it. The customer service staff repeatedly emphasized: "Everyone can drink it to treat illnesses and maintain health. Long-term use can also prevent geriatric diseases, chronic diseases and cardiovascular and cerebrovascular diseases."

When did the functions of medicines become so good? That’s it. In addition to curing diseases, can we also maintain health?

Sales have been suspended many times due to exaggerated publicity

In fact, the advertising of Hongmao Liquor can be said to be a "repeat offender" of exaggerated publicity. It has been caught in the whirlpool of exaggerated publicity many times and has been subject to supervision many times. The department investigated and suspended sales. According to incomplete statistics from Jiankianjun, due to exaggerated publicity and other reasons, Hongmao medicinal wine has been exposed and suspended from sales no less than 10 times by relevant departments across the country in recent years.

From 2008 to 2009, Hongmao Medicinal Liquor was reported to Hubei, Shandong, Jiangsu, Ningxia, Jiangxi and other places for illegal publicity and sales were suspended.

In January 2010, the Hainan Provincial Food and Drug Administration reported that advertisements for Hongmao Liquor and other drugs repeatedly used experts and patients to prove the efficacy of the products, expanded the functions and indications of the drugs without authorization, and contained inappropriate content. Scientifically expressing assertions and guarantees about the efficacy of drugs is a serious illegal advertisement, and administrative enforcement measures have been taken to suspend sales in Hainan Province.

In July of the same year, Hongmao medicinal wine was suspended from sales in Hunan and Yunnan provinces due to illegal drug advertising.

In April 2013, among the 10 typical cases of false and illegal advertising involving medical drugs, equipment and health foods exposed by the Zhejiang Provincial Administration for Industry and Commerce, Hongmao Medicinal Liquor was on the black list.

On September 1, 2015, the new Advertising Law came into effect. That month, Hongmao Liquor was filed with the Shanghai Industry and Commerce Bureau for using celebrity endorsements. This became the "first advertising violation case" investigated and dealt with after the implementation of the new Advertising Law, and sales were subsequently stopped.

Even if it has been suspended from sales many times, it will still be looming around you...

New promotion methods-film and television drama placement

I believe in these In film and television dramas, these scenes impressed many netizens ↓

△Stills of "Beijing, Shanghai and Guangzhou Still Believe in Love", source network

△In the TV series "Chinese Relationship", Hongmao Shots of medicinal wine, sourced from the Internet

However, the new Advertising Law clearly stipulates that advertisements for medical treatments, drugs, and medical devices are not allowed to use advertising spokespersons for recommendations or certifications. The industrial and commercial department may, in accordance with the Advertising Law, order the company to stop publishing advertisements and impose a fine of not less than one time but not more than three times the cost of advertising; endorsements are not allowed in the advertising industry for drugs, medical devices, and health food.

So, this is another way that companies think of - the placement of film and television dramas. This kind of implantation is also quite effective. Some netizens said that after watching the TV series, their family members expressed their willingness to buy it.

But Article 16 of the new "Advertising Law" also stipulates that drug advertisements should clearly indicate contraindications and adverse reactions, and advertisements for over-the-counter drugs should clearly indicate "Please follow the drug instructions or purchase and use under the guidance of a pharmacist." . However, in the placement of these film and television dramas, there is obviously no reminder of the contraindications and adverse reactions of the product.

On the homepage of Hongmao Medicinal Liquor’s “only official mall” website, there are still promotional posters made of the photos of many artists in the latest film and television dramas and the slogan of Hongmao Medicinal Liquor.

△Screenshot of Hongmao Medicinal Liquor’s “Only Official Mall” website

In response to the issue of repeated illegal propaganda, Zhang Wansui, deputy general manager of the Marketing Center of Inner Mongolia Hongmao Pharmaceutical Co., Ltd., responded: "It was a few years ago." Regarding being filed with the Shanghai Industrial and Commercial Administration for using celebrity endorsements and then being stopped from selling, Zhang Wansui said that Hongmao Liquor had about 100,000 terminals (pharmacies) across the country, and the headquarters had already A request was sent to terminals and agents in all provinces and autonomous regions to withdraw celebrity advertisements. However, because the delivery time from chain stores to independent stores was a few days late, a certain pharmacy failed to remove the advertisement in time and was investigated. "It may be that It's two or three days away." As for the impact on sales, Zhang Wansui said that the impact on sales was "not very big", but did not give a specific reason. As for the adverse reaction reminders in movies and TV dramas, Zhang Wansui only said that the company had "considered it."

So can everyone really drink this so-called medicinal wine?

Medicinal wine is not suitable for everyone

Regarding the promotion of its claim of "treating the sick and maintaining health when not sick", Zuo Xiaoxia, director of the Nutrition Department of the 309th Hospital of the People's Liberation Army, once said, Hongmao medicinal wine is both medicine and wine, so it cannot be suitable for everyone. It is not suitable for pregnant women, children, people with liver and gallbladder diseases, high blood pressure, diabetes and other people. Some products claim to be able to treat a variety of diseases in order to attract attention, which is an exaggeration.

Gu Zhongyi, director of the Beijing Nutritionists Association, said that medicinal wine contains alcohol and is “obviously not suitable for children or minors to drink.” As a medicine, the suitable group of medicinal wine depends on the content of it. Ingredients and content, of course, "people should still drink according to the indications of the product."

Since medicated wine is medicine, of course it cannot be used indiscriminately, like the mother of the netizen above, because she watched a However, the company did not give the audience any due warning.

Problems have also been found with various medicinal wines

On the official website of the State Food and Drug Administration, Jianjianjun found that there are more than 70 types of medicinal wines with approval numbers of national medicines, among which Including Shi Guogong medicinal wine, ginseng medicinal wine, chicken feather medicinal wine, wolfberry medicinal wine, Zhuifeng medicinal wine, etc. In addition to Hongmao medicinal wine being suspected of false propaganda, there are also a variety of medicinal wines that have been found to have similar problems by national or local food and drug administration departments↓

In November 2016, Jianpizhuang produced by Jiangxi Zhongyuan Pharmaceutical Waist Medicinal Wine released false advertisements through TV media, claiming that "a magical new dosage form of special medicine can cure all the old problems in the body with just two sips of medicinal wine, and comprehensively restore the lesions of various tissues and organs."

In March 2015, Jinyankang Rheumatism and Pain Relief Liquor produced by Jiangxi Jinding Pharmaceutical Co., Ltd. expressed assertions and guarantees of efficacy in advertisements released by Loudi Life Channel; it used the images of experts and patients in the name of The product’s efficacy certificates were exposed by the Jiangxi Provincial Food and Drug Administration.

In September 2014, the Tongluo analgesic medicinal wine produced by Jilin Yishengda Pharmaceutical Co., Ltd. was banned by the Sichuan Provincial Food and Drug Administration for exaggerating the efficacy of the drug and arbitrarily expanding the scope of product indications. Notification.

Jiankianjun just wants to remind everyone that when buying medicines, you should still follow the advice of professional doctors and choose medicines according to your own symptoms. You must not just look at advertisements without looking at the efficacy.

Writers Zhang Xiulan Wang Shukun

Editor Mars Lu