There are 2 types of Yanghe wine***.
1. Yanghe Blue Classic
Yanghe Blue Classic is a high-end brand launched by Jiangsu Yanghe Winery in August 2003. The "Blue Classic" trademark has been recognized as a well-known trademark in China by the State Administration for Industry and Commerce. This is another trademark of Jiangsu Yanghe Winery that has received national recognition after "Yanghe" was awarded a well-known trademark in China in 2002.
2. Yanghe Daqu
According to research, wine making in Yanghe began in the Han Dynasty and flourished in the Tang and Song Dynasties. Yanghe Town in Siyang County, Jiangsu Province has long been a famous place for brewing wine during the Han Dynasty. Yanghe Daqu is made from high-quality sticky sorghum as raw material, high-temperature Daqu cultured from wheat, barley and peas as saccharification fermentation agent, and brewed with the water of the famous Beauty Spring. Yanghe Daqu is a strong-flavor Daqu liquor. The liquor is clear and transparent, the aroma is rich and elegant, the mouth is fresh and sweet, and the taste is delicate and long. Yanghe Daqu is recognized by China and Japan as the foreign wine of the East. It has been awarded "International Famous Wine" many times and was selected into the ranks of China's eight famous wines.
Extended information:
Introduction to Yanghe Blue Classic R&D
Market Survey
Yangheqi has invested a lot of human, financial and material resources , conduct large-scale market research. Understand the real thoughts of consumers at different levels at that time, and discover their new unmet needs. The investigation includes: using a blind test method to study target consumers' taste preferences for liquor; conducting a large number of consumers' post-drinking comfort tests to study the impact of different styles of liquor on human health; and applying statistical analysis methods such as correlation coefficients to consumer consumption habits. Research; use SPSS and other large computer statistical analysis software to conduct comprehensive analysis and research on market survey results, etc.
After comprehensively analyzing the results of the taste test of 4,325 target consumers and the post-drinking comfort test of 2,315 target consumers, Yanghe came to the following conclusion: Liquor plays an important role in people’s It plays an important role in communication, and sometimes a single person drinks a larger amount. The biggest discomfort consumers feel after drinking liquor is mainly headache, followed by dry mouth and tongue. The liquor consumption market urgently needs to develop new "soft" products that are "low but not light, high but not strong, long and clean, full and harmonious, and particularly comfortable after drinking".
Classic R&D
In August 2003, after summarizing and refining a set of systematic theories on the characteristics, advantages, process requirements, trace ingredients, etc. of soft liquor, Yanghe finally Let "Yanghe Blue Classic" jump out from their hands. There are three types of "Yanghe Blue Classic": sea blue, sky blue, and dream blue, with grades and prices ranging from low to high. Its advertising was revised from "The broadest in the world is the sea, higher than the sea is the sky, and greater than the sky is the feelings of men" was revised to "The broadest in the world is the sea, the highest is the sky, the most broad "Yanghe Blue Classic" was awarded the title of the top ten innovative brands in China's liquor industry in 2008.
"Yanghe" once ranked around 20, far behind the eight famous wines. By 2006, "Yanghe" ranked seventh, and in 2007 the industry's main business ranked fifth;
On the fourth Jiangsu market liquor brand list organized by Xinhua Daily, Yanghe Blue Classic ranked first The brand with the highest number of votes was selected as the top ten brand on the list.
Reference: Baidu Encyclopedia-Yanghe Blue Classic