Is Heytea Nongfu Spring?

No, "Hiytea" was born in a just-right era.

What Heytea represents must be more than just a serving of oolong tea with milk cap. In addition to providing high-quality tea drinks to tea drinkers, we also pay more attention to the overall experience of consumers. Their products, their stores, and their designs all make drinking tea cooler and different. Just like the young people born in the 1990s, they are not opposed to tea drinking, but the existing tea drinking methods, tea drinking utensils, and tea drinking spaces are too ugly and uncool.

Nongfu Spring also comprehensively updated its brand image last year, and through a series of photos of animals living in water sources, it strengthened the concept and values ??of the Nongfu Spring brand: We are just porters of water. (Also, the ecology of our water source is very good.) This improvement of the concept that extends from "water" itself to ecological and environmental protection directly widens the gap between them and competing brands in the market. Even if the water quality of Wahaha and Yibao is infinitely close to Nongfu Spring, it is still not Nongfu Spring.

Author: Mr. Fireball

Link: /p/7e19d9f669a9/

Source: Jianshu

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