the company name and the brand name are different. There are many similarities in the legal protection between enterprise name and registered trademark. Both of them are distinguishing signs used in production and business activities, and both of them achieve the purpose of ensuring the quality of goods and services, maintaining the reputation of enterprises and protecting the interests of consumers by giving them exclusive rights by law. Moreover, in some cases, they are combined into one, such as the famous Lenovo and Haier, which are both trademarks and the core of enterprise names-the font size. However, we can't confuse trademarks with enterprise names because of this. After all, they are two different concepts. The main differences are as follows: First, the basis for registration is different. Registered trademarks are registered in accordance with the provisions of the Trademark Law, while enterprise names are registered in accordance with laws and administrative regulations such as the Company Law, the Foreign Investment Enterprise Law, the Sino-foreign Joint Venture Law, the Sino-foreign Cooperative Enterprise Law, the Partnership Enterprise Law, the sole proprietorship enterprise law, and the provisions on the administration of enterprise name registration. Second, the acquisition methods are different. In our country, the principle of combining voluntary registration with compulsory registration is implemented for trademarks. The practice is that except for certain commodities that must use registered trademarks according to regulations, trademarks of general commodities adopt the principle of voluntary registration, that is, registered ones enjoy exclusive rights, while unregistered ones can still be used, but they do not enjoy exclusive rights; For enterprise names, names that have not been approved and registered are not allowed to be used, and they do not enjoy the right to name. Third, the characteristics and contents of rights are different. Trademark right is an industrial property right, which only has the characteristics of property right, but not personal, while the right of enterprise name is a right with both personal rights and property rights. Therefore, the enterprise name right is generally not allowed to be transferred separately or licensed to others.