Consumers' purchasing decisions are influenced by trademarks and the reputations represented by these brands. For business people, it is very important to understand why trademarks are important assets and help to develop their business. Here are seven main reasons why trademarks are very important to your business.
1. trademark is an effective communication tool. In a single brand or logo, a trademark can convey intellectual and emotional attributes and information about you, your company and your company's reputation, products and services. Your trademark doesn't need to be a word. Design can be recognized regardless of language or letters. Mother tongue is Swahili, Chinese, Spanish, Russian, Arabic or English, Nike? Swoosh？ These designs have been recognized all over the world.
2. Trademarks make it easier for customers to find you. The market is so crowded that it is difficult to distinguish your business from your competitors. Trademark/brand is an effective business communication tool, which can attract customers' attention and make your business, products and services stand out. Customers who look at trademarks will immediately know who they are dealing with, know your corporate reputation, and are unlikely to look for substitutes. Your brand may be the key factor driving customers' purchase decision.
3. Trademarks enable enterprises to effectively use the Internet and social media. Your brand is the content that customers first enter search engines or social media platforms (Facebook, Twitter, Pinterest) when looking for your products and services. Higher traffic on websites or social media platforms translates into higher rankings, bringing more traffic, more customers and more brand awareness. ?
4. Trademarks are valuable assets. As time goes on, trademarks will appreciate. The higher your business reputation, the more valuable your brand will be. Trademarks provide value beyond your core business. Trademarks can guide the expansion from one industry to another, such as personal care to clothing or eye products. If you like, your trademark can lead larger companies to buy your business. When the enterprise name confuses consumers, the basic knowledge of trademark law is a kind of property asset, similar to real estate, which can be bought, sold, licensed (such as renting or leasing) or used as a security interest to ensure the loan to develop your business.
5. Trademarks can make recruitment easier. Brands can inspire positive emotions in people's hearts. Therefore, employment opportunities are more attractive to candidates. If employees have positive feelings about the brand and the products and services it provides, the employee retention rate will be higher. ?
6. Trademarks can be negotiated. The US Patent and Trademark Office's trademark registration fee is as low as $275, only a few hundred dollars after five years, and several hundred dollars every ten years.
7. Trademarks never expire. As long as you use it in American business, your trademark will not expire. Some of the most famous brands in America have existed for more than one hundred years. Mercedes-Benz was first registered as 1900. Pepsi is registered at 1896. Brand is an important asset. Please conduct due diligence before investing a lot of time and money to launch a new brand. Make sure the brand is suitable for your company. Conduct a license search to ensure that your new brand is available and will not infringe anyone's prior rights.