the overall concept of products includes five levels

1 core products, which refer to the basic utility or benefits of products provided by customers. Fundamentally speaking, each product is essentially a service to solve problems.

2 situation product refers to the form by which the core product is realized or the specific satisfaction form of the target market to a certain demand. The situation product consists of five characteristics, namely, quality' style' trademark and packaging.

3 the expected product refers to a series of attributes and conditions closely related to the product that buyers expect when purchasing the product.

4 extended products refer to the sum of all kinds of benefits that customers get when they buy formal products and expected products, including technical training of product manuals' installation',' maintenance' and' delivery'.

5 potential products refer to the existing products, including all additional products, which may develop into the potential state of future final products. Potential products point out the possible evolution trend and prospect of existing products.

6 double-sided development, the question that should be clarified at this stage is whether the product concept can become a technically and commercially feasible product. How to understand the overall concept of tourism products?

the concept of tourism products has not yet reached a unified conclusion in academic circles. Generally speaking, there are two views: one is tourism products in a narrow sense, which equate tourism products with tourism attractions; The other is tourism products in a broad sense, that is, the concept is generalized, and it is considered that eating, living, traveling, shopping and entertainment, tour guide service and all kinds of things related to tourism activities are tourism products. [2]

In a narrow sense, we can divide it into four types: sightseeing products (natural scenery, historical sites, urban scenery, etc.), holiday tourism products (seashore, mountains, hot springs, villages, camping, etc.), special tourism products (culture, business, sports and fitness, business, etc.) and eco-tourism products. [3]

In a broad sense, it can be understood from the following aspects:

1 From the perspective of tourist destinations

Tourism products refer to all services provided by tourism operators to meet the needs of their tourism activities by virtue of tourist attractions, transportation and tourism facilities;

2 From the tourist's point of view,

Tourism products refer to a complete travel experience that tourists spend a certain amount of time, expenses and energy.

3 In terms of composition, it can be divided into two kinds of

core tourism products (original form): they have utility and value that can meet the aesthetic pleasure needs of tourists;

combined tourism products (ultimate form): multiple value additions made by tourism enterprises or tourism-related enterprises around the core value of tourism products, which have the effect of meeting almost all the needs of tourists during their travel. [4] How to understand the overall concept of automobile products?

Go to the library to look for related books or check them online, and then go to some auto markets. If you see them more, you will understand something. The overall concept of the product iwatch

Apple Watch is different from any of our previous products. But we also hope that you can get a simple and intuitive interactive experience, just like using iPhone or working on Mac. Therefore, based on its small size and the characteristics of being worn between wrists, we have created a brand-new way of selection, browsing and input, which ultimately makes Apple Watch not only unique, but also very Apple-style.

Digital Crown,

traditional rebirth, turning the tide.

each of our new products will be equipped with an iconic input device. For Apple Watch, this device is Digital Crown. Throughout history, the crown of mechanical watches has been used to adjust the time and date, as well as winding. After our re-conception, the crown is endowed with various functions, which fundamentally solves the problem of enlarging the content on the small display screen. Here, it is unrealistic to zoom with two fingers like using iPhone, but by turning Digital Crown, you can operate flexibly and accurately without blocking your sight. You can use it to zoom photos, quickly scroll through the list, enter data, or use it as a button to return to the home screen. Digital Crown is an indispensable part of the Apple Watch experience.

A new friend who is familiar with you

You can wake up the display screen by gently lifting your wrist. From this moment on, start to experience the ease brought by Apple Watch. Watch OS makes people feel brand-new, but it will make you feel particularly familiar. It is designed around simple gestures, such as zooming and panning, which you are used to. Its control is smooth and sensitive, and the arrangement of apps is simple and orderly. We even developed a new font that is easier to read. All of this will make it easy for you to get started with Apple Watch.

it's not just a display screen, but the core of everything.

obviously, Retina display is the main interface for all your interactions with Apple Watch. With incredibly high pixels, numbers and words can be seen at a glance even when moving. The clarity and contrast of images and graphics are excellent, and even the subtle details of the rotation of the second hand as thin as a hair on the dial can be clearly presented. The display is extremely energy-saving, which is very important for devices that are worn all day. Most Apple Watch displays are covered with a sapphire crystal mirror by lamination process. Among all transparent materials, its hardness is second only to that of diamonds. Sport series is protected by reinforced Ion-X glass.

every touch of nuance can be distinguished in detail.

Apple Watch can not only recognize every touch, but also sense the strength, thus opening up a new space for your control. There are many tiny electrodes around the sensitive Retina display screen, through which Force Touch senses the difference between tapping and pressing, and then triggers a series of related reactions according to the actual situation. With Force Touch, pressing and holding the screen hard can bring up more control options in apps such as information, music and calendar. You can also use it to select different dials, pause or end fitness, and search for addresses in the map. Force Touch is another significant new sensing function

quick view after Multi-Touch, which is

concise and to the point,

at a glance.

since the birth of watches in the 19th century, it has become people's habit to glance at the wrist to check the time. With Apple Watch, this habitual glance can give you more information. We have developed a quick view function, which can extract the most frequently viewed messages and make your commonly used apps more suitable for browsing on your wrist. To view relevant information, you can immediately browse the weather forecast, check the next schedule on the calendar, or find the current location on the map by swiping your finger up. You can browse through different shortcut views by swiping left and right, or tap one of them to open the corresponding app for details.

notice,

make the next arrangement clear at a glance,

and feel more.

because it is connected to your iPhone, Apple Watch can not only tell the time, but also give you intimate reminders according to your life and schedule. When you receive emails, messages and calls, you will be notified immediately, so that you can choose to respond or ignore them at the first time. Apple Watch is always close to your wrist, so this reminder is timely and intimate. It will gently touch your wrist, quietly remind you of the time and place of the next meeting, the current traffic situation, and even suggest when you leave. You can always swipe down into the notification center to see what you may have missed.

Siri,

It's never been so easy to reach out.

Now, Siri is always at your fingertips, making it easier, more convenient and more responsive. All you have to do is lift your wrist, say' Hey Siri' gently, or hold down Digital Crown, whether it's dictating information, getting turn-by-turn navigation, or checking your events, your needs will be met immediately.

We let technology

give you more touches,

real touches.

Apple Watch has a small device called tapping engine, which is a linear actuator to generate tactile feedback. In layman's terms, when you receive a reminder, notice, or press the display screen, it will tap your wrist. At the same time, the specially designed speaker driver will release subtle audio signals, and cooperate with Taptic Engine *** to interact with your senses, bringing a detailed and subtle experience. It allows you to find some brand-new and intimate ways to communicate with other Apple Watch users, such as tapping each other as a greeting, and even sending more private messages to each other, such as your heartbeat.

specially made heart rate

sensor can know your heart and

your body.

The wrist is a convenient place to collect physical activity data, and the Apple Watch, which accompanies you all day, is a natural performer of this task. On the back of the watch covered with ceramics, there is a special sensor under the protection of sapphire crystal lens 1. When you exercise or open a quick view of heart rate, it can detect your heart rate with infrared and visible light LED and photoreceptor. In this way, Apple Watch can fully display your exercise and daily exercise, suggest personal exercise goals for you, and reward you when you reach the standard.

a small chip is

an entire computer-level architecture.

The harsher the restrictions, the more creative ideas can be inspired. The core chip specially designed for Apple Watch is a typical example. Traditional computer architecture can't fit in such a narrow space, so we thought of a way to integrate many subsystems into an extremely compact module, and then completely seal it with resin to protect electronic components from impact, wear and interference from other components. Putting a complete computer system on a small chip is a precedent in the industry and represents our extraordinary pioneering work in the field of engineering design and miniaturization.

charge the battery at night and

enjoy wearing it all day.

Apple Watch always makes you fondle it, so we have a battery that can last for 18 hours, so you can easily recharge it at night. Speaking of charging, we also hope that you can do it easily even if you are half asleep without opening your eyes. Therefore, we combine MagSafe technology with inductive charging to solve the problem in one fell swoop. The system is completely closed, without any exposed contacts, and it is simple to use, and does not need accurate alignment. You only need to make the connector close to the back of the watch, and the magnet in it can automatically absorb the connector in place.

everyone uses Apple Watch in different ways, and the power consumption of different functions is also different. The following are some practical battery indicators.

a more personalized experience,

close to everyone.

Apple Watch is equipped with a series of powerful auxiliary functions. For example, zooming is like a built-in magnifying glass; VoiceOver, so that you can hear the content on the screen; There is also a larger dynamic font function, which makes reading text effortless. And all the functions are built in, which can be opened by the device itself or by the Apple Watch app on the iPhone. Everything is so easy and convenient. Analysis of the overall concept of iphone6 product

Enlarged iPod touch

Perhaps this model machine is designed for accessories manufacturers, or it may be used for some tests, but it is still impossible to confirm the authenticity of the model, but it might as well be used as a reference. After all, before the release of iPhone 5C and iPhone 5S last year, the product appearance and even the packaging box were exposed. Considering that there is still a long time before the product release, don't expect too much.

Improved fingerprint identification function

Before, Apple applied fingerprint identification technology to the iPhone 5S phone, which is the first time to apply biometric technology. In the future, the trend of smart phones is to add some biometric technologies to ensure the security of mobile phones. According to the previous news, Apple acquired AuthenTec and signed a huge share of the contract to provide services in the next few years. Therefore, this time the iPhone 6 mobile phone will definitely be equipped with fingerprint recognition function. However, foreign analysts believe that Apple's fingerprint recognition function will be improved this time.

a lot of health elements are integrated into iOS 8

Apple will be equipped with IOS 8 system on iPhone 6, and the new system will be released at WWDC conference in June this year. According to the news, Apple will launch a Healthbook application, which is related to fitness and health, and a large number of health-related elements will be implanted in the new system. Obviously, these applications are for iPhone 6 phones and Apple's rumored watch-only iWatch.

sapphire screen

Apple reached an agreement with GT Advanced Technology, a supplier of sapphire glass, worth 578 million US dollars, and purchased its three-year supply. What is sapphire glass? It is often seen in high-end luxury mobile phones that the panel glass made of this material has better transparency and more wear resistance than Corning Gorilla glass. However, the cost is high and the production is not easy. Apple has invested heavily in building a sapphire glass production plant in the United States to meet its own needs.

the time to market of iPhone 6 remains unchanged

in the past, the release time of iphone 6 was around September, and the time to market was around October. The release time of Apple's iPhone 6 should also be September or October, but the first thing we can see is only the 4.7-inch version, and the 5.5-inch large-screen iPhone needs to be postponed until the end of the year or 215 due to the problem of screen mass production.

according to Foxconn, they won't start mass production of 4.7-inch iPh until July this year.