At present, the per capita GDP of China has exceeded 3, US dollars, which indicates that the era of brand consumption in China has arrived. Bajie experts believe that more and more people in China are consuming brands, and the consumption of Chinese people has shifted from basic physiological consumption to emotional and brand consumption. It can be predicted that in the next 2 years, the expenditure of China people on brand consumption will increase substantially, and it is urgent for China's national brands to rise.
The experience of China enterprises going global shows that it is difficult to build a corporate brand with international influence without the strong support of national brands. In fact, the same is true in the history of the world. The rise of a country's economy is often accompanied by the rise of national brands with rich cultural and value connotations. Brand is not only an important symbol of national culture, but also an important embodiment of a country's cultural soft power.
as a symbol of enterprise brand, trademark is equivalent to business card, and it is one of the most intuitive media to show consumers product quality, enterprise culture and business reputation. Modern large-scale production, management, standards and information technology have laid a foundation for the dissemination of economic technology and knowledge information, and also created conditions for enterprises to manufacture products of the same quality and provide the same satisfactory services at low prices. Trademark has become the most prominent symbol of different enterprises, different products and different services, and the competition between market subjects is evolving into the competition between different trademarks. According to statistics, by the end of 21, there were 4.64 million valid registered trademarks in China, including 2,876 well-known trademarks.
every day, we can't live without many brand names in our economic life. Since the reform and opening up, China's trademark industry has experienced three stages of development: slow development, steady rise and rapid growth, and is moving towards a period of growth and development that is stronger and bigger. According to statistics, in 198, when China just resumed the unified registered trademark, the annual application volume was only 26,. With China's economic development, the expansion of reform and opening up and the implementation of trademark strategy, the number of trademark registration applications has increased significantly year by year. In 21, the number of trademark registration applications in China has exceeded 1 million.
experts from bajie point out that trademarks, as the product of commodity economy, also reflect the activity of local economy to some extent. At present, the top five provinces and cities in the list of well-known trademarks are: (1) Zhejiang: 47; (2) Guangdong: 35; (3) Jiangsu: 386; (4) Shandong: 365; (5) Fujian: 186. These five provinces and cities are the most economically developed provinces and cities in China.
in the early days, people didn't recognize the brand when buying goods. Because of the shortage of goods, there was no room for choice. With the continuous development of commodity economy, the supply of commodities is increasing, and new brands are constantly emerging. People begin to chase famous brand products, because people have room and space to choose commodities. The appearance of trademarks not only enables enterprises to quickly own brands and achieve high profits, but also brings reliable guarantee for consumers' consumption circulation. This win-win situation finally urges every enterprise to transition from single emphasis on product production to the process of perfecting product branding.
China clothing network