In today's developed advertising industry, graphic design is undoubtedly the most popular. So what should we learn in graphic design?
1. What do you need to learn in graphic design?
※ Basic course of fine arts:
(1) Design sketch: basic knowledge, perspective of geometric figure, sketch drawing procedure and demonstration, structure sketch, three tones, plaster sketch, still life sketch, combination sketch and design sketch. (2) Design color: color theory knowledge, tone analysis, gouache still life sketch, gouache combination line sketch.
※ Professional design theory courses:
(1) Introduction to commercial art design (2) Design sketch (3) Color design (4) Composition basis (5) Basic pattern (6) Design aesthetics (8) Print advertisement design (9) Packaging design (1) Output course (11) Corporate image design
※ Photoshop. Its powerful function and unparalleled creativity have convinced the world. No matter what occupation you are engaged in: graphic design art, photography, multimedia or web design, interior design, you can create eye-catching images with Photoshop.
※ Illustrator:
is an industrial standard drawing software, a convenient and flexible vector drawing tool, which is used for logo design, font processing, illustration, packaging, demonstration, engineering drawing and information graphics. It can help you create professional graphic works for printing and Web network, which makes your works unique.
※ CorelDRAW:
It is not only a professional drawing software, but also a professional typesetting software. Its outstanding word processing and writing tools and innovative typesetting methods have solved the common problems of general typesetting software, making you more relaxed and handy in arranging a large number of words. More and more design and drawing professionals have turned to CorelDRAW. Graphic production, which used to be realized only on professional Apple computers, can now be easily made on low-priced ordinary PCs.
※ Graphic project practice:
1. Advertising design. 2. Book design: book cover design, cover design, book cover design, text design and title page design. 3. Sample design: image brochure design and product brochure design. 4. Publication design. 5, poster design: public welfare poster design, corporate image poster design 6, print advertising design: magazine advertising design. 7. PP design 8. Packaging design. 9, VIS design 1, printing process: 1 printing type 2 paper opening 3 printing color 4 prepress design 5 plate-making printing 6 postpress processing 7 kinds of printing. 11, plane composition, color composition, three-dimensional composition, etc.
second, what software do you need to learn in graphic design?
image processing
software and advantages: photoshop is mainly used for image processing, which makes the images more realistic.
modeling
software and advantages: 3dmax is a software that every designer must master, and this software is used for modeling, material, model and lighting display;
plane drawing
software and advantages: AutoCAD is used for plane drawing, and the drawing of plane layout, construction drawing, elevation drawing and three-dimensional drawing is operated by CAD software.
image processing
software and advantages: CorelDRAW, Illustrator is a software and advantages used in many fields, such as trademark design, logo making, model drawing, illustration drawing, typesetting and color separation output.
Web page design
Flash, Fireworks and dreamweaver are used to make beautiful web pages, which usually require the cooperation of centralized software, according to their own requirements.
typesetting
typesetting software is a professional software that combines words and pictures into beautiful prints. This kind of software itself has no processing function for pictures or graphics. However, in objective work, graphic producers need to switch back and forth among these three kinds of commonly used software, resulting in a large number of unnecessary cumbersome programs.
representative software: QuakeXpress, Founder Fit, Pagemaker
Vector Design
Software and advantages: Illustrator and CorelDRAW are characterized by being able to zoom in and out at will without changing the definition, and the logo design, text and typesetting are excellent, but Illustrator can be used on both Macs and PCs, and CorelDRAW is mostly used on PCs. Text typesetting software and its advantages: PageMaker is a common text typesetting processing software, which is called the lowest platform. Its advantages are that files made by any software can be loaded. However, its disadvantages are that the software can't communicate with each other on MAC and PC, and it is too simple to make corresponding special effects, so it needs other software to complete it. It is more common on MAC, and PM on PC can't be output.
Design aids
are said to be auxiliary, mainly because they are not necessary software for graphic producers, but because the documents provided by customers are different, the common sense requirements for graphic designers are different, so there is no harm in mastering more.