The red curved trademark of the world-famous beverage brand "Coca-Cola" is world-famous and can be found in almost every corner of the world. With a value of more than 70 billion U.S. dollars, it has successfully topped the list of the world's most valuable brands. But now, this trademark has to face fierce challenges from other emerging brands. The famous business magazine "Forbes" recently reported that Coca-Cola's brand value has dropped by 4 percentage points each year in the past four years. As a result, its status as "the world's number one brand" will soon be replaced by other brands. .

Coca-Cola’s strong competitors include Apple, which is popular around the world for its production of the Internet music player “ipod”. With the global popularity of ipod, the brand value of “Apple” has soared by 38% in just 4 years. Brands whose values ??have also risen rapidly include BlackBerry, which provides email and telephone services, and Starbucks, a famous coffee chain, which increased by 36 and 25 percentage points respectively.

In the top 20 of the latest global brand value list released by "Forbes", the world's famous music channel "MTV", sports brand "Nike" and Japan's "Toyota Motor" are all on the list. The world's largest search engine "Google" currently has a brand value of US$4.8 billion, followed by other Internet service companies "Amazon", Yahoo and "Electronic Harbor".