The application of color is particularly important in poster design, which is the most important part of poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the poster style, strengthen the theme, attract viewers to stop and deepen their impressions.

2. The theme is clear

Although the poster design has unlimited imagination, even so, it can't be arbitrary, and there must be a clear direction. Posters are designed to convey the target message.

3. High quality typesetting

The typesetting design in the poster is actually the same as that in other places, and it is impossible to express more than a dozen different fonts at the same time.

Poster layout

1, upper and lower layout

Divide the picture into upper and lower parts and place different visual elements. Usually graphics and text are parts (equal ratio or unequal ratio), and then connected by other elements.

2. Left and right layout

Divide the picture into left and right parts and place different visual elements, usually graphics and text at one end (equal ratio or unequal ratio), and then connect with other elements. The above two configurations can handle a large number of graphic combinations.

3. Composite layout

There are both upper and lower layouts and left and right layouts in a picture, or the same layout is repeated to produce more divisions, and then related by other elements. When there are many visual elements in the layout, it is necessary to adopt a composite layout to avoid the clutter of information and the annihilation of visual focus.

What are the specific elements of poster design? First, the theme is clear.

Second, the key words are prominent (the bold is bold and the red is floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too flowery)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, and there should be blanks (blanks can give pictures and words a breathing space)

Eight, design banners

1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

Extended data

Poster design characteristics

1, large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. Highly artistic

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language.

What are the six elements of poster design? The six elements of poster design are theme, style, composition, color matching, background and commodity.

1, subject

Theme: Let consumers know what the central idea and main content are. The purpose is to let consumers know the content of the core expression at a glance. The theme is generally placed in the first visual center of the whole poster page, and the extraction of the theme text should be concise, efficient and straightforward.

2. Style

Style: refers to a certain feeling conveyed by the page, such as classical, lovely, small and fresh or simple and fashionable.

Step 3 write a composition

In the process of poster design, the balance of layout is extremely important, and the contrast between different objects should be handled well. For example, the size comparison of characters and fonts, the thickness comparison, and the distance comparison of models. For example, when we sketch still life, we should pay attention to: near the big and far the small, near the real and far the virtual, near the high and far the low,

4. Color matching

(1) Same color: Colors with the same tone but different lightness and purity are blended together, which makes the order gradually change and makes up for the monotony of the same tone in lightness and purity change. The harmonious use of blue gives people a refreshing and clean feeling.

(2) Adjacent colors: In the color ring, the closer the hue is, the more harmonious it is. Use the similar red and yellow colors in the color circle to make the picture warm.

(3) Contrast color: it is the contrast color with blue, and the picture is supplemented by intermediate colors, red and purple, forming the harmony of contrast colors.

(4) Gradient: Gradient is actually an application of harmony method, and it is a phenomenon that colors change gradually according to levels.

Color gradient is like a simple mixture of two colors, which can produce many colors regularly. The gradual change between dark and bright colors will produce a sense of distance and a stereoscopic visual effect.

5. Background

The background in poster design refers to the scene that sets off the main things, such as products, copywriting and promotional information.

6. Commodities

The placement position and angle of commodities, the proportion of commodities, the proportion of commodity pictures, the integration of commodities with other elements, the clarity and bedding of commodities.