Article 11 of the "Trademark Law" The following signs shall not be registered as trademarks:

(1) Only the common name, graphics and model of the product;

(2) Only directly express the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Other lack of distinctive features.

If the marks listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be registered as trademarks.

"GOLD" only indicates the quality of the product and cannot be successfully registered, so it can only be the product name of Nestle,