According to the provisions of the Trademark Law, if a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for the goods or services it produces, manufactures, processes, selects or distributes, it should submit a trademark application to the Trademark Office. Registration application. Therefore, you can go to the Trademark Office Registration Hall (Beijing) in person to handle it, or you can entrust a trademark agency to handle it online.

Registering a trademark is no child’s play. You should pay attention to the following matters:

1. Do a good job in trademark layout

First of all, it should be determined according to the company’s products and services and development strategy. Categories and items of registered trademarks. In the process of determining categories and projects, attention should be paid to firstly covering the company's current business and reserving development space for the company's future business; secondly, appropriate consideration should be given to defensive registration according to market competition conditions, and the company will soon be in contact with the company. Goods and services with upstream and downstream relationships and association relationships are also registered.

2. Do a trademark search

After determining the category and project, you should conduct a trademark search to determine whether there is a previously registered trademark.

3. Check other prior rights

In addition to previously registered trademarks, prior domain names, prior design patents, prior copyrights, etc. may all constitute registration and future use. obstacles. Applicants should undergo a series of screening checks.

4. Determine the copyright and other rights of the applicant and the trademark logo

Applicants often entrust others to design trademark patterns on their behalf, but ignore the copyright stipulations in the entrustment contract. According to copyright law, if a work is commissioned, the copyright belongs to the creator unless otherwise agreed. Therefore, if you entrust others to design a trademark logo, you should resolve the rights issue through a complete contract agreement.

5. Find a suitable agency to carry out the above work on your behalf

The most unreliable thing about trademark registration is that applicants think that trademark matters are very simple, just draw a picture and submit an application. . In fact, trademarks are the most important strategic resources of enterprises. There are very complex legal issues such as trademark law, copyright law, contract law, etc. in trademark business. If the company has professionals in this area, it can also conduct in-depth research and then implement the operation by itself. If the company does not have professionals in this area, it should find a suitable professional lawyer to perform the above work on its behalf.