Apple’s assets have reached 375.319 billion U.S. dollars (according to the current RMB and U.S. dollar exchange rate, it is close to 2.4 trillion RMB), and its annual operating income has reached 229.234 billion U.S. dollars (converted into RMB is approximately 146.5 billion U.S. dollars). billion), the annual profit is 48.351 billion U.S. dollars (equivalent to about 310 billion yuan in RMB).

Apple Inc. is an American high-tech company. Founded on April 1, 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne and others, and named Apple USA Apple Computer Inc., renamed Apple Inc. on January 9, 2007, is headquartered in Cupertino, California.

Apple went public on December 12, 1980. In 2012, it set a market capitalization record of US$623.5 billion. As of June 2014, Apple has become the world's largest company by market capitalization for three consecutive years. On August 19, 2020 local time, Apple’s market value exceeded US$2 trillion for the first time. Apple ranked 9th in the 2016 Fortune 500 list. On September 30, 2013, in the Omnicom Group's "Global Best Brands" report, Apple surpassed Coca-Cola to become the world's most valuable brand. In 2014, the Apple brand surpassed Google and became the world's most valuable brand. Ranked 6th on the 2021 Fortune Global 500 list.

In 1976, Apple’s first logo was drawn with a pen by Ron Wayne. The design was inspired by Newton’s discovery of the law of gravity while thinking under the apple tree. Apple also wanted Follow Newton's example and commit to scientific and technological innovation. However, this logo graphic is complex and difficult to remember. It was only used during the production of Apple I, so it was quickly abandoned by Apple.

In 1976, Jobs decided to re-appoint RobJanov, the art director of the RegisMcKenna public relations company, to redesign a better logo to match the release of Apple II. So Janov started making a black and white silhouette of an apple, but he always felt that something was missing. "I wanted to simplify the shape of the apple, and it took a bite (takingabite) on one side - abyte (a byte), right, Just in case the apple looks like a tomato," explains Janov. Javov then added six colorful, horizontal bars, completing the colorful Apple logo we all know.

In 1998, a new translucent plastic texture logo was applied to new products iMac and G4Cube, making the logo appear more three-dimensional and fashionable. The reason for the logo change this time is that the new products all use transparent material casings, which were changed to match the texture of the new products. Black logos also appeared almost at the same time. Most of them appeared on packaging, products or contrasting colors that needed to be highlighted in order to coordinate with product promotion. Apple's monochromatic logo is still used today and is the logo that best reflects Steve Jobs's brand positioning of Apple.

In 2001, the Apple logo became transparent. The main purpose was to adapt to the MacOSX system that was first launched on the market. This time Apple's core brand value has changed from computers to computer systems, and the Apple logo has also followed the system's interface style changes, adopting a transparent texture.

In 2007, it was changed again to metallic silver gray with shadow. When Apple launched the iPhone, it also officially changed its company name from Apple Computers to Apple Inc. The Apple logo uses a glass texture logo, designed to match the iPhone's innovative introduction of Multi-touch touch screen technology and bring a new user experience.

In 2013, it was changed to a flat black logo with no concave and convex feeling, which is still in use today.

A widely circulated theory about the Apple logo is that Apple Computer uses the bitten apple as its trademark to commemorate the great pioneer in the field of artificial intelligence - Alan Tu. Spirit, is actually a misinformation. Its source is the 2001 British movie Enigma, in which the aforementioned plot about the relationship between Turing's suicide and the Apple logo was fabricated, which was misrepresented by some members of the public and the media.