(1) First of all, we need to confirm whether the trademark owner still exists. If it is a company, we need to confirm whether the company has been cancelled. If it is an individual, we need to confirm whether the individual has died. If the company is canceled or the individual dies for more than one year, the ownership of the trademark will disappear and such a trademark cannot be purchased (the notarization of the statement made during the transfer is the best way to confirm whether the owner still exists). (2) Before a trademark transfer transaction, the buyer must verify the authenticity of the original trademark registration. It is best to go to the Trademark Office to check the relevant information of the trademark, such as checking whether the trademark has been transferred before and whether the trademark is within the validity period. and other information. At the same time, you should also pay attention to whether the relevant procedures such as transfer certificate are complete. Because only the original registration document cannot explain any issues such as whether the trademark can be transferred. (3) Another important point to note is that for some "edge ball" trademarks that claim to be similar to well-known trademarks, buyers should be cautious when purchasing, because "edge ball" trademarks are malicious trademark squatting behaviors, and once such trademarks are If a well-known company raises objections, it is likely to face the risk of being withdrawn. In addition, trademark transfer should be handled by a formal and reputable trademark registration agency, which not only saves time but also avoids risks. (4) Confirm the status of the trademark and the registration stage of the trademark. Some trademarks are in the preliminary announcement period, public objection period, reexamination period, etc., which will seriously affect the value assessment of the trademark after transfer. Trademark agencies generally do not recommend that buyers purchase such trademarks. Such trademarks may not be successfully transferred to the buyer's name or the rights are unstable when transferred. However, if the buyer takes a fancy to the trademark, the trademark agent will also make suggestions based on the situation. The price will also be different, and different suggestions should be made based on the actual situation. (5) The trademark transfer process is long and requires attention to many details. Problems may arise if you are not careful. Enterprises or individuals who purchase trademarks rely on trademarks suitable for the company's products or services to create brands and obtain economic benefits. If the trademark transfer is not successful, If successful, all the preparations made by the company will be in vain. Buyers who go to professional websites can not only choose a suitable trademark and receive professional and high-quality services, but also ensure that the trademark transfer procedure is successfully completed. At the same time, you can choose your favorite trademark according to your own preferences. Can better maintain the image of the company or enterprise you founded. However, founders need to pay attention to the precautions when purchasing trademarks. They cannot ignore these precautions just because the pictures are cheap, causing their company to fall into a vicious circle of image. Article 63 of my country’s Trademark Law stipulates that the amount of compensation for infringement of the exclusive right to use a trademark shall be the benefits gained by the infringer due to the infringement during the infringement period, or the losses suffered by the infringed party due to the infringement during the infringement period, including the infringement Reasonable expenses incurred to stop the infringement. If the benefits obtained by the infringer due to the infringement as mentioned in the preceding paragraph, or the losses suffered by the infringed party due to the infringement are difficult to determine, the people's court shall award a compensation of not more than 500,000 yuan based on the circumstances of the infringement.